The Thai authorities have launched a new marketing campaigntoo entice worldwide guests to spend upwards of 18 million baht (US$510,000) by September 2023.

“Uncover the New You” is a  new initiative from the federal government, the Tourism Authority of Thailand (TAT) and over 130 healthcare, wellness companies and suppliers alongside accommodations, spas, well being resorts, hospitals and clinics.

The main aim behind this new initiative is to leverage Thailand’s famous status for well being and wellness companies. By doing so, the federal government goal hopes to stimulate the state’s economic system by attracting increased tourism expenditure.

Authorities spokesperson, Anucha Burapachaisri said “The nation’s Prime Minister [Prayut Chan-o-cha] is assured that this effort will seize vacationer consideration and yield a constructive financial affect.”

The marketing campaign aligns seamlessly with the pervading mission often known as the Wonderful Thailand Well being and Wellness New Chapters New Expertise, which endorses merchandise that might interact vacationers below the theme of “significant wellness,” reported Bangkok Submit.

The TAT looks to pave the way for the participation of companies and social media influencers on this enterprise.

For more information on the marketing campaign you can visit the “discoverthenewyou.journey” web site and the “@tat-wellness.th” official Line account.

Previously the ‘Wonderful Muay Thai Journey Expertise’ marketing campaign was launched in an attempt to try and broaden Thailand’s tourism business. This distinctive initiative intends to showcase the various historic Thai martial arts throughout the 4 areas of the nation. The TAT held a gap ceremony for the programme at Thanarat Corridor in its Bangkok headquarters.

https://www.discoverthenewyou.travel/

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