New web site launched to lift Midlothian’s profile for guests

To coincide with summer season, a brand new web site has been launched to lift Midlothian’s profile and entice extra guests to the world. The positioning has been developed by Midlothian Tourism Discussion board with funding to assist financial restoration following the Covid pandemic. 

The brand new web site for Midlothian – www.visitmidlothian.co.uk – offers concepts for guests in search of issues to see and do, locations to remain and locations to eat and drink. It additionally consists of inspiration for themed days out, reminiscent of canine walks, energetic adventures, excursions and websites the place the world has appeared on movie and TV, in addition to info on accessibility, transport and accountable tourism. 

The web site has been developed by Midlothian Tourism Discussion board, which is the one organisation bringing collectively representatives from native companies, Midlothian Council and VisitScotland to develop and promote tourism throughout the world.   

Ian Gardner, Chair of Midlothian Tourism Discussion board, mentioned: ‘I’m delighted that we’ve got reached this thrilling stage of launching a model new web site to place Midlothian firmly on the map for guests. The positioning will present concepts and inspiration for individuals, whether or not they’re planning a break or simply in search of a day trip from residence. Individuals are typically stunned by how a lot Midlothian has to supply and we hope that this web site will likely be a useful information, serving to each guests and native companies, all year long.’

The positioning has been funded by Scottish Authorities LACER funding (Native Authority Covid Financial Restoration) and awarded to Midlothian Tourism Discussion board by Midlothian Council.   Midlothian Council’s Cupboard Member for financial growth, Councillor Colin Cassidy mentioned: ‘The web site will likely be a terrific asset in serving to increase tourism, which is so important to the native financial system. The most recent out there information for Midlothian reveals that greater than 2,250 individuals are employed within the tourism sector within the county with registered companies contributing greater than £9 million to the native financial system.  The web site will likely be a useful on-line device showcasing all that Midlothian has to supply from Rosslyn Chapel to Midlothian Snowsports Centre and the Pentlands.’

VisitScotland Regional Director Neil Christison mentioned: “Digital channels play a big function in advertising Scotland each domestically and internationally, serving to customers analysis and e book their journeys. The launch of this new web site will assist attain extra individuals, showcasing the range of what’s on provide within the area, all 12 months spherical. Tourism is a power for good. It creates jobs, sustains communities and contributes considerably to the financial system.”

Midlothian Tourism Discussion board is a membership organisation, which is open to any native enterprise or organisation concerned in tourism or hospitality.

Extra info is out there by contacting [email protected]

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