Novaturas Group, the chief within the Baltic tourism market, recorded revenues of EUR 20.7 million in July, in comparison with round EUR 20.9 million on the similar time final 12 months. The corporate served approx. 29 500 prospects, and final 12 months this determine was virtually equivalent at round 29 600.
Whole revenues recorded within the interval from January to July account for 120.7 million – virtually 9 per cent greater than in the identical interval in 2022. The variety of prospects served was 154 000, in comparison with round 158 000 in the identical interval final 12 months.
“In July, we recorded our 200 000th buyer of the 12 months by way of all journeys offered – each accomplished and pending. At Group stage, we now have already offered round 75% of the 12 months’s programme because the third quarter has simply began. We’re seeing continued development in early winter bookings, that are 2 occasions higher than on the similar time final 12 months. That is additionally influenced by a roughly 3-fold enhance in long-haul gross sales.
We provide a complete of 12 unique locations in our winter programme. Thailand, Cuba, Dominica, Tanzania are the most well-liked locations amongst our prospects, and we additionally see a robust curiosity within the newly launched Vietnam after some break. The return of this vacation spot to the programme has actually paid off, as it’s already the second hottest unique vacation spot in the whole winter journey providing – we estimate that Vietnam is chosen by one in seven long-haul prospects,” says Vitalij Rakovski, CEO of Novaturas Group.
Clearly seeing that strategically thought-out advance planning results in good outcomes, this 12 months the corporate introduced the launch of bookings for the 2024 summer time season very early. Novaturas Group is the primary in the whole Baltic tourism market to launch bookings for the Turkey vacation spot within the first half of August. Additionally it is the earliest begin of the summer time season within the firm’s historical past of the final decade.
These outcomes have been achieved due to long-standing and robust relationships with companions, which have enabled a extra versatile strategy to the usual market guidelines.
With the launch of early bookings for Turkey, the corporate provides a lovely bundle of additional companies that present travellers with flexibility, safety ensures and extra vacation choices. The purpose is to supply an excellent higher buyer expertise.
As well as, the corporate provides an up to date vary of inns in Turkey, together with brand-newly opened, renovated or different enticing lodging areas that provide a really comfy keep. As a part of its technique of sustainable journey, Novaturas is much more focussing on inns that adhere to sustainability ideas.
The total 2024 summer time programme and new locations might be introduced in September.
Flexibility and responsiveness as regards the state of affairs in Rhodes
Because of the fires and the protection state of affairs in Rhodes on the finish of July, the corporate has revised the schedule of flights to and from the island, rescheduled some flights in August, optimised the programme in some areas, and refocused on different locations.
The speedy response to the state of affairs has enabled prospects to decide on the choice that fits them, whether or not it’s to proceed their journey to the secure resorts of Rhodes, to decide on new locations or to decide on different options. Within the first weeks, a bigger variety of prospects modified their journey plans to various locations equivalent to Turkey, Bulgaria, Crete and the corporate supplied flights and lodging accordingly. Because the state of affairs in Rhodes has stabilised, there was a return of curiosity on this vacation spot.
On the finish of August, Novaturas will announce its monetary outcomes for the primary half-year.
In regards to the firm
Novaturas Group is the biggest and the one native tour operator within the Baltic States, providing summer time and winter journeys to greater than 30 locations worldwide and greater than 100 excursions. In 2022, Novaturas Group recorded revenues of EUR 197 million and served 267 000 passengers in Lithuania, Latvia and Estonia.
Vygantas Reifonas
CFO of AB Novaturas
+370 687 21603
