Lake Placid, NY (September 27, 2023) – The Regional Workplace of Sustainable Tourism (ROOST) has acquired two awards from the New York State Tourism Business Affiliation (NYSTIA) in a ceremony that befell in the course of the group’s 2023 annual assembly in Rochester earlier this month.
The awards acknowledge excellent initiatives and achievements of New York state’s vacation spot advertising organizations, points of interest, and different tourism-related companies. Classes included advertising campaigns, vacation spot administration initiatives, location stewardship, innovation and management.
“The campaigns, initiatives, and tasks submitted for the 2023 Tourism Excellence Awards illustrate the world-class work being achieved by New York’s tourism professionals,” noticed Bob Provost, president of the New York State Tourism Business Affiliation. “The caliber of the work nominated this yr, coupled with the 40% YOY improve in nominations challenged the judges who reviewed and scored this yr’s entries.”
The Regional Workplace of Sustainable Tourism acquired the NYSTIA “Excellence in Tourism Advertising and marketing Campaigns, Tasks and Packages: Artistic Use of Knowledge to Drive Success” award together with the “Excellence in Tourism Stewardship: Shaping a Higher Future” award.
NYSTIA’s “Excellence in Tourism Advertising and marketing Campaigns, Tasks and Packages: Artistic Use of Knowledge to Drive Success” award acknowledges ROOST for its “Seasonal Abandon Website Emails” marketing campaign. The marketing campaign was designed to ship a sequence of follow-up emails to customers, showcasing actions, occasions and points of interest throughout the Adirondack area, particularly based mostly on their earlier visits to one of many numerous Adirondack area web sites. The follow-up emails supplied curated and related info based mostly on the web site pages visited by every consumer.
These emails, despatched to those that visited the Adirondack area web sites, resulted in a 66 % open charge, which means that individuals who acquired them have been involved in receiving this communication from the area, indicated by the proportion of those that learn the e-mail. Moreover, 20 % who learn the e-mail took the extra step of participating with the particular content material that was despatched within the e mail by following an internet site hyperlink.
ROOST additionally acquired the “Excellence in Tourism Stewardship: Shaping a Higher Future” award for its work establishing the North Elba Native Enhancement and Development Fund (LEAF), supporting neighborhood enhancement tasks throughout the Lake Placid area.
As a part of its mandate to assist neighborhood tasks that improve resident and customer experiences inside native communities, the Regional Workplace of Sustainable Tourism labored with the Essex County board of supervisors to determine this funding alternative. The fund is sustained via a further 2% occupancy tax applied by the Essex County Board of Supervisors in June of 2020. Occupancy tax is collected when individuals keep at a resort, lodge, motel, mattress and breakfast or short-term rental property throughout the county. The funds are distributed to the 18 cities in Essex County and used to profit residents and the expertise of tourists to the area. The City of North Elba, to formalize the method, established the LEAF fund and an oversight committee to allocate its portion of the 2 %.
Based on ROOST Chief Working Officer Mary Jane Lawrence, this funding supplies the means for native organizations to boost their local people, actions and applications. “We’re thrilled that so many native organizations have benefitted from this grant funding – the funds assist tasks that affect residents and guests alike,” she stated. “A wholesome neighborhood is a sustainable neighborhood and an incredible place to go to.”
The New York State Tourism Excellence Awards are open to all New York State tourism entrepreneurs and are juried by an neutral panel of trade consultants underneath the auspices of the New York State Tourism Business Affiliation. Nominees spanned each nook of New York State and judges have been challenged by the range and high quality of the entries.
In regards to the Regional Workplace of Sustainable Tourism:
The Regional Workplace of Sustainable Tourism (ROOST) is the vacation spot advertising and administration group for Hamilton and Essex counties, together with the communities of Lake Placid, Tupper Lake and Saranac Lake, all situated throughout the Adirondacks in New York state.
About New York State Tourism Business Affiliation:
The New York State Tourism Business Affiliation (NYSTIA) is a member-driven, 501(c)6 nonprofit group on the vanguard of transformational tourism advertising, stewardship and long-term strategic planning. We help our members in advancing accountable financial progress, creating jobs, revitalizing communities, supporting small enterprise success, and growing state and native tax revenues so as to enhance the usual of residing, high quality of life and satisfaction of place for New York State communities and residents. We obtain these targets by facilitating the success of our members in realizing the financial potential of New York State’s tourism trade as a catalyst for collaborative initiatives, distinctive advertising applications, trade analysis and legislative consciousness for the personal sector of New York State’s tourism trade. www.nystia.org.
2023 Tourism Excellence Awards Recipients
“Leisure Journey in NY” from Advance Media New York on behalf Amtrak NY
Excellence in General Tourism Advertising and marketing: Regional or Statewide
“Dutchess Tourism” from Dutchess Tourism, Inc.
Excellence in General Tourism Advertising and marketing: TPA/County/DMO Native Degree – Funds Over $500,000
“‘Let’s Go Greene’ 2022 Advertising and marketing Marketing campaign” from Workshop on behalf of Greene County Tourism and Movie Fee (“The Nice Northern Catskills of Greene County”)
Excellence in General Tourism Advertising and marketing: TPA/County/DMO Native Degree – Funds Underneath $500,000
“Seasonal Abandon Website Emails” from Regional Workplace of Sustainable Tourism (ROOST)
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Artistic Use of Knowledge to Drive Success
“Vacation/Winter Marketing campaign” from Dutchess Tourism, Inc.
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Digital Advertising and marketing Marketing campaign – Funds Over $500,000
“Miss New York Vacation spot Expertise by Rail” from New York By Rail
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Digital Advertising and marketing Marketing campaign – Funds Underneath $500,000
“Zen Finder Outside Expertise Path” from Dutchess Tourism, Inc.
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: The Nice Open air of New York State – Funds Over $500,000
“Fall Fishing Program: ‘Extra Water = Extra Fish’”, from NYS Canal Company and Orleans County Tourism
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: The Nice Open air of New York State – Funds Underneath $500,000
“Fairly.Cool.” from Dutchess Tourism, Inc.
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Improvements & Methods to Handle New/Distinctive/Altering Markets – Funds Over $500,000
“Adirondack Expertise BIPOC Advertising and marketing Efforts” from Workshop on behalf of Adirondack Expertise
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Improvements & Methods to Handle New/Distinctive/Altering Markets – Funds Underneath $500,000
“Go to Syracuse Guests Information” from Go to Syracuse/Go to Syracuse Movie
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Printed Supplies – Funds Over $500,000
“NYUp Journey Information – Summer season” from Advance Media New York
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Printed Supplies – Funds Underneath $500,000
“Go to Nyack, Inc.” from Go to Nyack, Inc.
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Public Relations Marketing campaign
“Cortland Curiosities: A Unusual & Forgotten Historical past Path” from Cortland County Conference & Guests Bureau
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Trails & Itineraries – Funds Over $500,000
“Barn Quilt Path of Leroy” from Genesee County Chamber of Commerce & Customer Heart
Excellence in Tourism Advertising and marketing Campaigns, Tasks & Packages: Trails & Itineraries – Funds Underneath $500,000
“Group Tourism Enhancement Fund” from Regional Workplace of Sustainable Tourism (ROOST)
Excellence in Tourism Stewardship: Shaping a Higher Future – Funds Over $500,000
“2022 Saratoga 250 Branding and Brand” from Workshop on behalf of Saratoga County
Excellence in Tourism Stewardship: Shaping a Higher Future – Funds Underneath $500,000
Valerie Knoblauch, Finger Lakes Guests Connection
Excellence in Management: Profession/Lifetime Achievement
Claire Dunlap, Cayuga County CVB
Excellence in Younger Skilled Management
Charlie Daley, co-founder the Locations of New York State Scholarship Fund
The New Yorker Award
“Cayuga County CVB” from Cayuga County CVB
Excellence in Tourism Fairness & Inclusion
“Akwesasne Journey” from Saint Regis Mohawk Tribe
Excellence in Sustainable Stewardship: Champions of Change
“Wine, Water and Wonders of New York State” from Wine, Water and Wonders of New York State
Excellence in Worldwide Tourism Advertising and marketing: New York Tourism Ambassador
###
Contact: Jane Hooper, communications supervisor
Regional Workplace of Sustainable Tourism
518-523-2445
NYSTIA: Bob Provost
518-956-1241
[email protected]
Photograph obtainable right here.
Cutline: Michelle Clement, director of selling at ROOST accepts an award on the NYS Tourism Business Affiliation annual assembly.
