Ruby Arellano units up a brand new portray station at Crackpots in Longmont. (File Photograph)

Vacation spot advertising and marketing nonprofit Go to Longmont is highlighting the advantages of tourism within the metropolis with its new group consciousness marketing campaign, LoCo in Movement.

The marketing campaign promotes the impacts of tourism on Longmont’s financial system and its residents, bringing consciousness to how income from guests is funneled again into the group. LoCo in Movement is predicted to attract consideration to the quantity of people that go to town frequently.

“I don’t know if residents actually consider Longmont as a traveler vacation spot,” mentioned Sarah Leonard, govt director of Go to Longmont. “However we’re receiving vacationers, and they’re spending cash right here.”

Leonard mentioned analysis performed in partnership with the Colorado Tourism Workplace discovered guests to Longmont spend over $200 million within the metropolis annually. The analysis additionally decided that one in each 13 jobs in Longmont is said to the hospitality trade.

One other a part of the marketing campaign, Leonard mentioned, is exhibiting residents there are a lot of varieties of Longmont guests. Whereas individuals typically consider huge resort cities as quintessential vacationer locations, she mentioned Longmont’s vacationer attraction consists of its entry to outside recreation, award-winning breweries and rising “foodie” scene.

“Once you put all of that collectively — together with native artists and the cultural historical past of Longmont — I feel it makes it a very vibrant and enjoyable group for people to go to,” Leonard mentioned.

The marketing campaign’s tagline, “Tourism retains Longmont working,” can change based mostly on the main focus of the enterprise or nonprofit selling the marketing campaign. Organizations can undertake comparable motion-oriented slogans by swapping “working” with “rising,” “brewing” or “creating.”

A number of native teams have already gotten behind the marketing campaign, together with downtown Longmont companies Crackpots and Dry Land Distillers. On the Go to Longmont web site, these companions have posted movies explaining how tourism helps their companies thrive.

“With our distinctive small enterprise group … you possibly can have a one-on-one dialog with a enterprise proprietor and listen to the story behind the merchandise,” mentioned Colin Argys with the Longmont Downtown Improvement Authority, one other accomplice of the marketing campaign. “I feel that goes form of hand-in-hand with tourism.”

With the launch of LoCo in Movement, Go to Longmont can also be internet hosting a public contest to find out an essential new side of the nonprofit: its mascot. Anybody with a Longmont ZIP code will have the ability to submit an concept for a mascot as soon as the competition opens within the subsequent couple of weeks.

“It might be something, from Longs Peak to an animal or a vegetable,” Leonard mentioned. “We’re asking the group to essentially share with us their concepts of what they suppose finest represents Longmont.”

After the highest three mascot concepts are chosen by the Go to Longmont board, group members can be requested to vote on their favourite. As soon as the winner is chosen, Go to Longmont will produce the mascot and plans to characteristic it in parades and different occasions.

Because the marketing campaign strikes ahead, Leonard mentioned Go to Longmont will hold the tourism knowledge updated on its web site. Extra details about the marketing campaign, together with movies from companions, will be discovered at visitlongmont.org/in-motion.