mud orange, a multi award-winning technique and artistic company, right this moment unveiled a shopper insights report uncovering insights into the journey and tourism behaviours and needs of British Muslims.
The examine reveals that 68% of British Muslims select vacation locations based mostly on halal meals availability and Muslim-friendly environments as a precedence.
Carried out with over 1,000 British Muslims throughout the UK, this journey & tourism examine unveils that the three.9 million British Muslim inhabitants is a big, rising section with distinct and dynamic life-style and journey wants.
The report highlights 5 core insights, revealing that locations just like the UAE and Turkey, identified for his or her Muslim-friendly cultures, prime the journey record for British Muslims. The examine additionally uncovered a necessity for an adrenaline hit for Gen Z’s, with 1 in 3 Muslim Gen Zs planning outdoorsy, adrenaline-fueled actions equivalent to ziplining or scuba diving when travelling overseas.
The insights come off the again of the most recent census knowledge which particulars a social shift amongst British Muslims. 1/3 of all British Muslims now maintain a college diploma and 38% are employed in white-collar professions. This economically energetic group, making up 6.5% of the UK inhabitants, has largely gone unnoticed in advertising and industrial endeavours.
“British Muslims should not a distinct segment market. They’re a big and rising section with substantial financial energy. Their distinctive wants and preferences in journey and tourism are shaping a brand new market panorama that manufacturers have to acknowledge and cater to,” mentioned Arif Miah, technique director of mud orange.
Manufacturers and locations seeking to appeal to British Muslim travellers ought to deal with offering various content material about meals, actions and lodging to make venturing into the brand new extra approachable. In line with the report, 44% of British Muslims are keen to discover new international locations if supplied with steering on Muslim-friendly experiences.
Mud orange’s full examine delves deeper into the cross-demographic evaluation of British Muslims’ motivations, behaviours, and attitudes throughout journey and tourism, modest vogue, Islamic finance, Meals & drink, and Well being & Health. Providing invaluable insights for manufacturers, locations, and entrepreneurs aiming to interact this important viewers successfully.
