KENORA — The town’s financial growth and tourism division has acquired nationwide awards for his or her promotional efforts

The division lately acquired the Advertising and marketing Canada honours on the Financial Growth Affiliation of Canada annual convention in Summerside, P.E.I.

“The popularity is nice to obtain and the town will definitely get some visibility because of the award.  The true proof is what we do with the model and avatar to extend consciousness of Kenora as a vacation spot for tourism,” stated Stace Gander, the director of financial growth and tourism.

The class Kenora gained awards in had been for model id and digital advertising.

Kenora’s banding represents six key parts — the lake, small-town allure, the evening sky, festivals and occasions, the boreal forest, and tradition. Every factor is depicted in every vibrant letter.  

“For those who drive down the streets of Kenora, you will see banners on our gentle posts that you understand, illustrate our model. We’re very happy with what we have created right here, and whether or not you are checking us out on social media channels or coming to city itself, we’re proudly displaying our new model,” Gander stated.

As the director of Kenora’s financial growth and tourism division, Gander’s groups work intently with one another each day brainstorming methods to interact with the neighborhood and guests alike.  

One such technique was the creation of a social media account for Ken and Nora — two avatars that spotlight native companies and occasions.

“Completely different individuals prefer to get data in several methods. There’s at all times going to be these people who find themselves going to wish to use extra conventional means like a municipal web site to get data and even municipal social media,” Gander stated.

“Using the Ken and Nora avatars is simply one other methodology that connects with completely different audiences and augments these different means as a device to create consciousness and drive exercise in the neighborhood. If the neighborhood is energetic, individuals wish to be a part of that, whether or not you are an area or a customer.”

Gander stated one of many keys to advertising is viewing the product — on this case, the Metropolis of Kenora — and its reference to the individuals to then create a marketing campaign that matches.

When requested what recommendation he would give to different municipalities about advertising who’re attempting to succeed in a wider viewers, Gander acknowledged that “social media is a really highly effective device if used to its fullest extent and any municipality has a vested curiosity in creating as a lot consciousness as attainable. So, use each means at your disposal to attempt to join with individuals.”