ASTANA – TikTok and Kazakh Tourism have launched a large-scale initiative, beneath the GuideToKazakhstan hashtag, that guarantees a digital journey to the nation’s main sights, reported the Kazakh Tourism nationwide firm.
Picture credit score: Kazakh Tourism.
As a part of this initiative, they created a video information showcasing landmarks, cultural services, and gastronomic locations throughout the nation. Every month, the TikTok journey information will develop to incorporate two new areas till all areas turn out to be a part of an in depth interactive map.
The venture’s objective is to attract consideration to home tourism, encourage the TikTok group to discover their homeland, and help small and medium-sized companies, in addition to cultural and tourism organizations, to succeed in new audiences.
The marketing campaign kicks off with Astana and Shymkent, two of the nation’s three largest cities. Cultural organizations, eating places, and different venues in these cities can showcase themselves and seem on the interactive vacationer map.
Native residents are additionally invited to share their favourite locations and suggestions by posting movies with the hashtags #GuideToKazakhstan and both #Shymkent or #Astana. Movies highlighting fascinating locations in these cities have been shared by Kazakh Tourism, native tourism organizations, leisure organizations and well-liked TikTok content material creators.
TikTok, the world’s main platform for short-form movies, gives thousands and thousands of customers with the chance to find the world and new journey locations.
Journey content material is without doubt one of the most beloved themes on TikTok, with customers worldwide sharing their experiences and suggestions beneath the hashtag #journey, amassing over 220 billion views.
Final 12 months, the primary joint venture between TikTok and the nationwide firm, #TravelKazakhstan, noticed skilled guides and well-liked TikTok creators main excursions throughout Kazakhstan. Journey movies beneath the hashtag garnered practically 25 million views.
Equally, hundreds of individuals from Kazakhstan used TikTok to have a good time the Nauryz vacation in March.
“The collaboration between Kazakh Tourism and TikTok opens new prospects for drawing consideration to the tourism assets of our nation,” stated Kairat Sadvakasov, Kazakh Tourism performing chairman. “We invite TikTok customers to actively take part on this distinctive venture, which not solely makes the cultural and gastronomic treasures of Kazakhstan accessible but in addition creates an inspiring video information to each nook of our homeland.”
Ekaterina Blinets, head of operations at TikTok in Jap Europe and Central Asia, famous Kazakhstan is a “nation with wealthy cultural and gastronomic heritage.” She additionally sees large artistic potential within the nation.
“The objective of our venture, in collaboration with Kazakh Tourism, is to showcase the fantastic thing about the nation and tourism alternatives to customers in Kazakhstan and past. It additionally gives a possibility for native companies and cultural organizations from completely different areas to introduce themselves and entice the eye of a broad viewers,” stated Blinets.
TikTok CEO Shou Zi Chew visited Kazakhstan in October to attend the Digital Bridge worldwide discussion board. Addressing the plenary session, he underscored the evolving partnership between TikTok and Kazakhstan, hinting at ample alternatives.
TikTok has additionally partnered with Astana Hub Worldwide Technopark of IT Startups to launch the TikTok Startup Academy venture, an academic program for practically 300 Kazakh startups. This program is predicted to coach startups on leveraging TikTok for product promotion, showcasing the platform’s potential as a beneficial advertising instrument.
