On November 17, Journey.com Group signed a three-year memorandum of understanding with the China Worldwide Tradition Affiliation (CICA) to advertise inbound tourism.
James Liang, co-founder and chairman of Journey.com Group; and Bo Solar, chief advertising and marketing officer of Journey.com Group, had been current on the signing ceremony.
Journey.com Group and the CICA have signed a strategic framework settlement to implement the “Nihao! China” program, which is able to look to construct a service platform for inbound journey and arrange actions agreed upon by either side on the China Worldwide Tourism Honest, the Sino-French Tourism 12 months, the China-US Tourism Excessive-Stage Dialogue and the World Convention on Tourism Improvement, amongst different occasions.
Standing robust with companions
The “Nihao! China” program, which was initially launched by the CICA, goals to foster and promote cultural exchanges and set up friendships between China and guests from all over the world.
As official companions, Journey.com Group and the CICA will promote the “Nihao! China” marketing campaign throughout Journey.com Group”s platforms protecting varied markets. The Group will additional curate partaking content material to showcase particular choices and providers, and place China as a novel and welcoming vacation spot wealthy in historical past and cultural heritage.
Liang mentioned:”With the goal of boosting inbound tourism, Journey.com Group will leverage its technological experience to boost the convenience of entry for incoming guests. Moreover, we’ll consolidate sources to foster tourism promotion, whereas highlighting the distinctive tourism points of interest of China to attract in international guests.”
As well as, Journey.com Group may even collaborate with China Cultural Middle branches, tourism bureaus and different organizations to advertise and showcase the distinctive points of interest, experiences and great thing about China.
Indicators of positivity – Information development
Based on Journey.com Group’s information, the highest ten sources (excluding Hong Kong, Macao and Taiwan) of inbound vacationers to the Chinese language mainland are South Korea, america of America, Japan, Singapore, Australia, Malaysia, Canada, Thailand, the UK and Germany. The primary ten months of 2023 noticed four-digit progress in customer numbers in comparison with the identical interval in 2022. This equates to greater than 60 p.c of pre-pandemic ranges.
The highest ten hottest cities for inbound vacationers (excluding these from Hong Kong, Macao and Taiwan) noticed Shenzhen and Shanghai topping the checklist alongside different locations reminiscent of Guangzhou, Beijing, Zhuhai, Hangzhou, Foshan, Xiamen, Zhongshan and Chengdu. Curiously, seven out of ten resort bookings made by inbound vacationers are for Shenzhen, whereas two Shanghai inns rank second and third in essentially the most booked resort checklist.
Jane Solar, CEO of Journey.com Group, emphasizes the importance of overseas vacationers’ spending energy in driving actual financial progress and employment.
Technological developments
Over the following three years, Journey.com Group plans to spend money on platform know-how, advertising and marketing and promotion, and product integration to speed up the event of inbound tourism in China.
To help worldwide guests in exploring the fantastic thing about China, Journey.com Group has lately launched the China Journey Information, a complete information which incorporates travel-related info reminiscent of resort reservations, journey recommendation, transport choices, fee strategies, insights into common locations and extra, enabling worldwide guests to higher discover the fantastic thing about China. Since its launch in September, it has already served practically 100,000 abroad guests.
This information could be accessed on the Journey.com App and permits vacationers to conveniently e book inns, practice tickets and attraction tickets by means of Alipay, guaranteeing a easy journey expertise. Initially accessible in English, it’s going to quickly be accessible in different languages like Japanese, Korean and Thai.
E-payment service suppliers have additionally, in current months, carried out measures to simplify and improve fee facilitation. At the moment, high e-payment suppliers enable worldwide vacationers to bind their bank cards to their e-payment techniques utilized in China. Beforehand, entry to the fee platforms would require vacationers to have an area checking account or card. Journey.com Group will collaborate with peripheral industries to boost the complete inbound tourism course of and enhance the expertise for overseas guests.
AI
Journey.com has been investing in know-how and innovation to boost consumer expertise whereas selling companion choices to their focused shoppers, together with high-spending vacationers and eco-conscious vacationers. It has launched a sequence of synthetic intelligence-enhanced curated lists, together with Journey.Tendencies, Journey.Greatest and Journey.Offers.
These lists cater to customers’ numerous wants and preferences by capturing real-time info on the most recent journey tendencies, costs and top-ranked inns, flights and points of interest. One other key initiative is the launch of TripGenie, an intuitive and private AI journey assistant, which has utterly re-engineered how customers work together with AI in journey planning and reserving, making a dialog circulation that’s human-like and intuitive.
Customer support
Journey.com Group prioritizes its clients and companions, adhering to the mantra of “Clients first; Companions second; Ourselves third”.
The group’s international community includes 1.1 million lodging providers, greater than 500 airways and greater than 30,000 tourism companions. With a platform accessible in additional than 20 languages, it serves tens of millions of consumers worldwide.
As an indication of Journey.com Group’s continued dedication and gratitude to its clients, thrilling new advantages and options have been added so as to add worth to its clients, enhancing comfort and guaranteeing a secure, seamless journey expertise with Journey.com.
The corporate has launched an enhanced Loyalty Program, with clients in a position to enroll in a free silver membership, earn rewards and revel in reductions on resort bookings.
The service is being rolled out for members to additional help its ongoing dedication to wonderful customer support and its mission to turn into a real journey companion for its international buyer base.
For all member tiers, a brand new Emergency Help characteristic might be launched that provides clients complete assist with providers starting from medical help to translation help, baby repatriation and help with lacking baggage. This service is out there in all English-language areas.
Indicators of positivity – Coverage
A number of measures to spice up tourism had been lately introduced by the State Council on Sept 27, together with optimizing visa and customs clearance insurance policies, rising worldwide flight capability and routes to key locations, and enhancing inbound tourism merchandise and data providers for overseas guests. This robust alliance, alongside up to date journey insurance policies, is predicted to additional promote the high-quality internationalization of China’s inbound tourism.
China is a travelling powerhouse with wealthy historical past, tradition and breathtaking landscapes, making it a really memorable journey vacation spot. The Forbidden Metropolis and Nice Wall in Beijing, the Terracotta Warriors in Xi’an, Hangzhou’s West Lake and the Shanghai skyline are all symbols of China’s historical heritage and trendy achievements, making it an thrilling vacation spot for vacationers.
China boasts an abundance of pure beauties, reminiscent of unspoiled mountains and lakes, mesmerizing deserts and grasslands, and an unlimited shoreline. Chinese language delicacies is legendary worldwide, and its magnificent landmarks are simply recognizable.
Journey.com is your solution to journey to China hassle-free and with confidence.
