The marketing campaign ran from spring by the autumn of 2023 and highlighted locations in Queen Anne’s County that serve up crabs and orange crushes, a drink that originated in Maryland and is a signature summer time drink of the area. It included the event of a web site – crabsncrushes.com, together with digital advert placements, a social media marketing campaign, print promoting, interactive billboards, video, a branded commerce present show, merchandise, postcards, and giveaways.

“Queen Anne’s County is residence to 414 miles of shoreline that includes a myriad of waterfront eating places, marinas and dock bars the place sizzling crabs and chilly crushes are on the menu,” says April Plummer, Advertising and Vacation spot Improvement Specialist for Queen Anne’s County. “We targeted on growing a marketing campaign that authentically captured a quintessential Chesapeake expertise that guests to our county can have.”

Along with the Greatest Digital Marketing campaign Award, the workplace was additionally the recipient of the Greatest Cooperative Partnership as a part of the Chesapeake Nation All American Street Byway Alliance.

“We’re dedicated to selling all that Queen Anne’s County has to supply as a tourism vacation spot in artistic and impressed methods,” says Heather Tinelli, Director of Queen Anne’s County Financial and Tourism Improvement. “Crabs n’ Crushes and the Chesapeake Nation All American Street Byway are simply two examples of our efforts to market our county as a number one vacation spot, and we’re honored to be acknowledged because the recipient of those awards.”