MELAKA, Jan 1 — Strategic cooperation amongst numerous events, together with ministries, state governments and trade gamers, in addition to the individuals’s assist within the subsequent three years are essential to make a hit of the Go to Malaysia Yr 2026 (VM2026) marketing campaign, mentioned Datuk Seri Tiong King Sing.
The Tourism, Arts and Tradition Minister mentioned strategic and environment friendly preparations are important to activate the VM2026 marketing campaign to maximise the financial affect and set up Malaysia as a key world tourism vacation spot.
Promoting
Promoting
He mentioned this was essential contemplating that his ministry was concentrating on the arrival of 35.6 million overseas vacationers along side VM2026 with an estimated home spend of RM147.1 billion.
“Malaysia is wealthy in tourism sights, together with pure magnificence, various tradition and humanities. Nevertheless, some states overlook these points and miss the chance to maximise current tourism sources to drive the trade,” he mentioned on the launch of Go to Melaka Yr 2024 (VMY2024) and New Yr’s Eve celebrations right here final evening.
Additionally current have been Yang Dipertua Negeri Tun Mohd Ali Rustam, Chief Minister Datuk Seri Ab Rauf Yusoh and different state leaders.
The occasion was additionally telecast stay to the autonomous area of Zhuang Guangxi in China, which has a inhabitants of 58 million.
Tiong praised the strategic cooperation with the Melaka state authorities in organising VMY2024, which incorporates greater than 70 occasions to welcome vacationers.
He mentioned the ministry additionally welcomes the state authorities’s initiative to host worldwide mega occasions comparable to World Tourism Day (WTD) and World Tourism Convention (WTC) 2025 from Sept 27 to 29, 2025 and expects them to have a optimistic affect on the nation.
Ab Rauf mentioned in his speech that the 2024 New Yr celebrations along side the launch of VMY2024 will revitalise the tourism sector, which was affected by the Covid-19 pandemic.
He mentioned the state authorities is set to rejuvenate the tourism sector by numerous methods, initiatives and measures which might be according to Melaka’s improvement course to grow to be one of many high three vacationer locations in Malaysia and the world. — Bernama
