The Caribbean Premier League (CPL) says that it has additional strengthened its dedication to creating sports activities tourism within the Caribbean by hiring a brand new Tourism Companion Supervisor.

Deanna Weekes has been employed to work with CPL’s vacationer board companions to create packages for touring followers to go to all CPL host international locations in the course of the 2024 CPL.

The CPL says that Weekes, who has labored beforehand with Virgin Atlantic, Seawell Air Providers, Explorer Journey, and Caribbean Air Dealing with Firm, is an skilled tourism skilled.

CPL acknowledged in a media launch that it might be working with companions throughout the area to develop sports activities tourism and construct useful market share.

“We’re tremendously excited to have the ability to start providing followers journey packages to allow them to watch CPL groups in six fantastic areas throughout the Caribbean. We’re blessed with vastly passionate followers and by using a devoted tourism supervisor who will work with inns, airways, and vacationer boards, we will probably be making it simpler than ever for followers to journey to observe CPL cricket,” mentioned Pete Russell, CPL chief government.

“With the ICC T20 World Cup within the Caribbean in June this yr, 2024 will probably be a bumper yr for sports activities tourism and CPL seems to be ahead to persevering with the momentum in August and September,” he added.

World figures from the United Nations World Tourism Group point out that sports activities tourism represents 10% of worldwide vacationer circulation, and it’s anticipated to develop to 12% in 2024.

CPL says that with sports activities tourism being a key financial driver for the business, the Caribbean has a lot to realize by rising its share of the sector.