The Division of Tradition and Tourism – Abu Dhabi has signed a sponsorship take care of the Saudi Arabian Soccer Federation (SAFF) to develop into the internet hosting accomplice for the 2024 Saudi Tremendous Cup.
The partnership has come into place with the assist of SAFF’s advertising and promoting accomplice, the Saudi Media Firm.
The sponsorship deal specifies that the match is to be hosted in Abu Dhabi.
The businesses have additionally introduced that they are going to be revealing a brand new identification for the match.
This can embody a “contemporary” look and “enhanced” branding for the occasion.
Yasser Almisehal, President of the Saudi Arabian Soccer Federation, said, “Sponsorships like these can showcase Saudi tradition by means of soccer, drawing new audiences to home competitions, encouraging visits to the Kingdom, and boosting worldwide attendance.
“This creates new markets and finally helps the Saudi Arabian Soccer Federation’s development and growth efforts.”
Specializing in funding inside each advertising and sports activities tourism, the partnership goals to focus on the “promising future” of Saudi sports activities and the progress inside the sector.
The partnership additionally goals to fulfil the strategic aims outlined in Saudi Imaginative and prescient 2030 for the sports activities sector.
Based on H.E. Mohamed Khalifa Al Mubarak, Chairman of the Division of Tradition and Tourism – Abu Dhabi, the match is considered one of many sporting occasions to be hosted within the emirates, and can assist safe Abu Dhabi’s place as a “world vacation spot for sport”.
Mohamed Al Khereiji, Chairman of the Saudi Media Firm, said, “Our organisation strives to offer the very best partnerships, promoting merchandise, and sponsorship rights geared in direction of supporting the Saudi Arabian Soccer Federation’s objective of reaching a large viewers.”
The match will happen in Abu Dhabi from April 8-11, 2024 and can see well-known soccer icons, akin to Cristiano Ronaldo and Karim Benzema, in motion.