April the twelfth, 2024 – The Tales – Expertise Premium Croatia platform has been offered as the brand new premium tourism gem of the Croatian Chamber of Commerce (HGK).

As Poslovni Dnevnik writes, HGK President Luka Burilović said that “tourism is Croatia’s most essential export product. It’s a vital generator of progress and growth throughout many areas, however our angle is altering as to what sort of tourism this nation desires. We additionally have to see what we have to do with a purpose to revenue from this essential sector in the long run, in addition to how we will handle all challenges and dangers. Croatia has premium manufacturers, however the full growth of any such provide requires high-quality coordination of key stakeholders, joint efficiency on the worldwide market and the event of initiatives that can create a brand new premium provide.”

the brand new tales – expertise premium croatia platform

The brand new Tales – Expertise Premium Croatia platform thus brings collectively HGK members from the lodge and catering/hospitality sector, campsites, marinas, vacation villas, journey companies and constitution firms.

“I’m certain that the brand new Tales – Expertise Premium Croatia platform will likely be one other step ahead in strengthening the Croatian vacationer provide. We all know that right now, Croatia is turning into recognised the world over not solely as a “sunshine and sea” vacation spot, however as a protected and high-quality vacation spot that draws vacationers in each season. This has been confirmed by the superb vacationer and monetary outcomes that show that the event of year-round and sustainable tourism is feasible if we offer vacationers with a high quality provide, but additionally current that supply in a top quality method. That is exactly why I imagine that this new platform, which unites the whole premium provide in a single place, will likely be one other step ahead in profiling the nation as a high quality boutique vacation spot”, harassed Nikolina Brnjac, Minister of Tourism and Sport.

“In 2024, vacationers place extra worth on the variability and high quality of what they’re provided, and never solely on lodging and meals and wine – however experiences. This new platform for premium tourism brings collectively firms with a top-quality provide from throughout seven industries that can work collectively to make Croatia a premium model of sustainable, year-round tourism,” stated Andreja Vukojević, HGK’s director of the Tourism Sector.

curbing damaging mass tourism

The Tales – Expertise Premium Croatia platform is a concrete motion taken in favour of the Sustainable Tourism Improvement Technique till 2030, the overarching objective of which is to curb the unfavorable results of mass tourism.

“In keeping with the brand new strategic paperwork for Croatian tourism, we wish to place this nation inside a distinct segment between commonplace and premium. Croatia’s luxurious provide, which is increasingly more in demand, but additionally of higher high quality after we speak about Croatian locations, will play a giant function on this. It’s as much as us to systematically proceed to develop this section of the Croatian vacationer provide and to put it on the market throughout international markets. On this sense, we particularly welcome the creation of the brand new Tales – Expertise Premium Croatia platform, which can contribute to an much more profitable presentation of all of the premium property of Croatia”, stated the director of the Croatian Vacationer Board, Kristjan Staničić. He added that increasingly more inquiries from companions relate to the potential of offering premium affords and genuine experiences, particularly from the markets of the USA, and in addition from different European international locations akin to Nice Britain, Germany and France.

On the presentation of the Tales – Expertise Premium Croatia platform at Zagreb’s widespread Esplanade Resort, a panel dialogue was held the place the potential of premium tourism in Croatia was mentioned in additional depth by well-known gamers on the Croatian tourism scene.

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