Grenada has launched an modern advertising marketing campaign named the Carriacou Carnival Cooldown, geared toward boosting tourism to the sister isles of Carriacou and Petite Martinique.
This initiative encourages guests to increase their keep after SpiceMas, Grenada’s largest cultural competition, to take pleasure in a interval of leisure and rejuvenation.
Exploring the pure great thing about the sister isles
Guests collaborating within the Cooldown can have the chance to immerse themselves within the gorgeous atmosphere of the Grenadines.
Actions embrace having fun with the pristine seashores, sunbathing on Sandy Island, and exploring a brand new underwater sculpture park scheduled for set up at Jack-A-Dan by the top of July.
The marketing campaign hopes to determine a long-lasting custom that enriches the customer expertise instantly following the annual SpiceMas celebration.
– Commercial –
Scheduled from August 14 to August 18, 2024, the Carnival Cooldown guarantees a peaceable retreat after the exhilarating carnival festivities.
Tevin Andrews, Minister of Carriacou and Petite Martinique Affairs, expressed enthusiasm in regards to the marketing campaign’s potential to spotlight the tranquility and distinctive allure of the isles.
Equally, Randall Dolland, Chairman of the Grenada Tourism Authority, emphasised the inherent magnificence and attraction of Carriacou and Petite Martinique as integral components of Grenada’s tourism panorama.
– Commercial –
Cultural and financial advantages of the cooldown
The Carnival Cooldown is anticipated to boost the cultural and financial panorama of Grenada.
By extending their stays, guests can discover extra deeply the serene great thing about the isles, including a memorable chapter to their SpiceMas expertise.
This initiative not solely promotes cultural appreciation but in addition goals to maintain and enhance customer numbers, contributing to the native economic system.
File-breaking vacationer arrivals and future prospects
The initiative comes at a time of accelerating vacationer arrivals to Grenada, with a virtually 30 per cent progress within the first quarter of 2024 in comparison with the earlier yr.
This progress follows a yr the place customer numbers already exceeded the earlier file set in 2019 by 9 per cent.
With the improved accessibility supplied by elevated flights through the festive interval, Carriacou and Petite Martinique are set to obtain a big increase in tourism, promising a shiny future for the islands’ communities and economies.
