Key Highlights:
- Common improve in occupancy fee of over 4 factors in Q1 2024 in comparison with the earlier 12 months, with distinctive efficiency in the course of the Good Carnival.
- Document attendance with 230,000 spectators on the Good Carnival, producing over €35 million in financial advantages.
- Optimistic forecasts for Q2 2024, with a mean reservation fee for April-Might-June surpassing expectations and the efficiency of the earlier 12 months.
- The start of the 12 months 2024 displays not solely the lasting enchantment of the Good Côte d’Azur territory, but additionally the effectiveness of the methods put in place to advertise the vacation spot outdoors of seasonal peaks.
“In Q1 2024, we recorded wonderful outcomes with a mean improve in occupancy fee of over 4 factors in comparison with 2023. The Good Côte d’Azur vacation spot is changing into a must-see in all seasons! Past our distinctive pure belongings highlighted by a gentle winter local weather, our ‘Good Côte d’Azur in Winter’ communication technique is starting to bear fruit, the standard and variety of our metropolitan vacationer provide is durably seducing our guests. The Good Carnival on the theme ‘King of Pop Tradition’ was distinctive. And our ski resorts are in full swing with an unmatched snow cowl. The prospects for the summer season season are promising with already above-average forecast information from final 12 months.” Christian Estrosi, Mayor of Good, President of the Good Côte d’Azur Metropolitan Space, Deputy President of the Provence-Alpes-Côte d’Azur Area, President of the Good Côte d’Azur Vacationer Workplace
A Winter of Excellence
The winter months within the Good Côte d’Azur vacation spot had been characterised by a notable improve in tourism exercise, a development attributed to each the varied choices of the territory and an efficient communication marketing campaign targeted on selling the winter season.
January noticed a 2.5-point improve in lodge occupancy fee in comparison with 2023, adopted by a continued enchancment in February (+4.3 factors) and March (+4.4 factors).
These constructive outcomes replicate the “Good Côte d’Azur in Winter” communication technique, in addition to the standard of the vacationer providing supplied.
Good Carnival: A Main Occasion The Good Carnival, targeted on the theme “King of Pop Tradition,” set new requirements when it comes to participation and financial advantages.
The occasion attracted 230,000 spectators, a 15% improve in comparison with 2023. This cultural occasion not solely strengthened the popularity of the vacation spot but additionally generated over €35 million in financial advantages, highlighting its essential function within the native tourism ecosystem.
Promising Prospects for the Future
The primary few months of the 12 months have laid a strong basis for the season to return, with notably optimistic forecasts for Q2 2024.
The typical reservation fee for the months of April to June exceeds expectations and the efficiency of the earlier 12 months (+4 factors vs. 2023), signaling a continued enthusiasm for the vacation spot.
The tourism ends in Good in Q1 2024 consolidate the positioning of the Good Côte d’Azur metropolis as a must-see vacation spot all year long.
The rise in attendance and the substantial financial advantages generated attest to the effectiveness of the promotion methods and the continued enchantment of the territory to nationwide and worldwide guests.
