For an automotive distributor that started understanding of a trailer and with an uncommon approach of promoting its automobiles to prospects, Genesis Niagara in St. Catharines has come a good distance.

Owned by the Efficiency Auto Group and Distributor Principal and Supervisor Rein Knol, Genesis Niagara is the producer’s primary Buyer Expertise Distributor in Canada. Additionally it is among the many prime 5 within the nation in gross sales. The dealership did a mushy launch in February and a grand opening on June 6.

“Going again to how we began, we’d have failed had it not been for the superb product,” mentioned Knol. “Genesis was so good and grew even earlier than we had shops. Now it’s simply icing on the cake.”

For Knol, who has been with Efficiency Auto Group for greater than 30 years, the launch was an opportunity to have fun his journey with the corporate and begin a brand new model in Canada from the bottom up. It was additionally a chance for Genesis Niagara to announce it had acquired an “In Partnership with Forbes Journey Information” award for requirements concerning luxurious expertise and hospitality. 

Forbes Journey Information is the one unbiased international ranking system for luxurious motels, eating places, spas and ocean cruises. 

Genesis Canada, which was launched in 2016, is the one automotive firm on this planet aligned with the U.S.-based group that evaluates enterprise properties on 184 parts and gives a rating. Their model tag is “we confirm luxurious.”

Forbes Journey Information spends a number of months with corporations offering rigorous coaching and greatest practices to optimize the visitor expertise after which does a one-day audit ranking. Genesis Niagara did exceptionally properly.

A number of different Genesis distributors have acquired Forbes plaques for the reason that affiliation started in 2021. Genesis Niagara is the primary distributor to obtain the award in 2024.

“Rein’s dedication to visitor expertise is unbelievable,” mentioned Eric Marshall, Genesis Motor Canada Director. 

Marshall, together with Alexandra Miziolek, Genesis Canada’s Senior Supervisor, Operational Excellence and Model Expertise, approached Forbes Journey Information to ascertain a relationship.

Genesis Niagara Supplier Principal/GM Rein Knol and varied Genesis officers have fun official opening.

The Make clear Group, a consultancy agency which is a part of Universus Media Group and focuses on bettering buyer expertise and hospitality, labored with Genesis Canada to launch the Forbes Journey Information program and ship the coaching.

“I used to be fairly optimistic we’d get it the primary time round,” mentioned Knol. “Customer support is in our DNA. It’s in my DNA. As we introduced individuals in in the course of the early levels, every particular person was examined forward of time to ensure they thought the identical approach.”

The In Partnership with Forbes Journey Information plaque is proof it labored.

“To truly be a part of the forming of it turns into a little bit nearer to you than if it was simply one other franchise,” mentioned Knol. “That’s what makes it particular, you’re feeling such as you’ve had part of this.”

The official launch ceremony featured temper lighting, mist, music, a ribbon slicing ceremony, fireworks and the presentation of a big white porcelain moon jar, which is an emblem of the corporate’s Korean historical past. The jar was given to President Glen Alizadeh and Noel by Genesis Motor North America’s CEO Jacob (Jung Hee) Hong. 

Genesis Motor North America COO Claudia Marquez was additionally in attendance, together with the Deputy Mayor of the Metropolis of St. Catharines, Invoice Phillips, Genesis Canada President Don Romano and a few of his government workforce.

Genesis Niagara Supplier Principal/GM Rein Knol and Genesis Canada President Don Romano pose with Korean Moon Jar given as a part of Genesis Niagara official opening