GhanaWeb CEO David Antwi and GTA boss Akwasi Agyeman within the center
On Friday, June 7 2024, the Ghana Tourism Authority (GTA) and GhanaWeb agreed to construct cooperation by signing a Memorandum of Understanding (MoU) to advertise the occasions and actions organized by GTA.
The MoU signing happened on the Ghana Tourism Authority Head Workplace; and was signed by Mr. Akwasi Agyeman, CEO of the Ghana Tourism Authority and Mr. David Antwi, CEO of GhanaWeb.
The 2 organizations are dedicated to advertise tourism, cultural alternate, and diaspora engagement by means of GhanaWeb’s wider attain and powerful diaspora readership.
The proposed areas of collaboration are as follows;
a. Return Conversations Platform
The “Return Conversations” platform facilitates dialogue, information sharing, and engagement associated to diaspora points. It establishes a quarterly discussion board for stakeholders.
GTA and GhanaWeb will collectively assist and take part on this platform and be a part of periodic Conversations as could also be mutually agreed.
b. Cross Promotion of “December in GH” Marketing campaign
GhanaWeb, leveraging its in depth attain, will promote GTA’S annual “December in GH” marketing campaign.
This marketing campaign attracts vacationers and the worldwide African diaspora to Ghana throughout this season. GhanaWeb will likely be acknowledged because the official media accomplice for December in GH. A December in GH web page will likely be created on GhanaWeb to disseminate occasions data.
c. Past the Return Web page on GhanaWeb
GhanaWeb will create a devoted part on its web site particularly for the Past the mission. This part will characteristic related content material, together with articles, interviews, occasions and success tales associated to diaspora engagement, funding, and cultural alternate.
RESPONSIBILITIES
GTA, will coordinate social media campaigns between “Past the Return” and December in GH inspiring tales, occasion updates, and interesting visuals will likely be shared, encouraging user-get content material utilizing related GTA hashtags.
GTA, in partnership with the Ghana Funding Promotion Firm (GIPC), will use the GhanaWeb’s platform to advertise funding alternatives in Ghana. Concentrate on areas akin to tourism, actual property, agriculture, and know-how, encouraging diaspora buyers to arrange enterprise ventures within the nation.
Talking on the signing ceremony, the CEO of GhanaWeb, Mr. David Antwi mentioned his outfit is worked up to accomplice with GTA; and believes that this golden alternative will deepen the relationships of each organizations.
“We’re thrilled to accomplice with the Ghana Tourism Authority to advertise the sweetness and cultural richness of Ghana. Because the main information web site in Ghana, we’ve got a major platform to encourage and inform travellers in regards to the unimaginable alternatives for exploration and journey in our nation. This partnership aligns with our dedication to contributing to the expansion and growth of Ghana’s tourism sector.”
The CEO of the Ghana Tourism Authority, Mr. Akwasi Agyeman mentioned GhanaWeb has a wider attain and a powerful diaspora readership which is able to strengthen each organizations to have the ability to market and promote Ghana each domestically and internationally.
