Translated by
Roberta HERRERA
Revealed
Jun 25, 2024
Louis Vuitton is deepening its relationship with Barcelona. After showcasing its newest Cruise assortment within the metropolis final Might and sponsoring the thirty seventh version of the America’s Cup, Louis Vuitton is as soon as once more betting on the Spanish metropolis by increasing its city information challenge.
On August 23, Louis Vuitton will current its version devoted to the Catalan capital, that includes round 350 places all through the Mediterranean metropolis. The information consists of markets, eating places, main cultural websites, historic landmarks, and even spots beloved by soccer followers.
For this version, Louis Vuitton collaborated with notable figures resembling Sergio Caballero, co-founder of the Sónar digital music pageant, to pick key factors of curiosity. The information’s pictures was dealt with by Pascal Aimar, a member of the Tendance Floue collective.
This newest addition continues Louis Vuitton’s iconic initiative, launched over 20 years in the past, which has already developed guides for among the world’s most visited cities, together with Paris, New York, London, and Tokyo. These guides provide detailed itineraries by means of the lens of design, modern artwork, style, magnificence, gastronomy, and sports activities.
Based in 1854, the Paris-based model tops the checklist of the world’s strongest luxurious manufacturers and is a part of the LVMH conglomerate, which additionally consists of prestigious names resembling Kenzo, Fendi, Dior, Loewe, and Berluti.
Louis Vuitton at present operates in Spain by means of two boutiques in Madrid, one in Barcelona, a retailer in Ibiza, and one other in Puerto Banús, Marbella. Moreover, the model has two corners in El Corte Inglés, situated in Diagonal, Barcelona, and Castellana, Madrid.
In keeping with its newest monetary information, the French conglomerate skilled a 2% drop in gross sales within the first quarter of the present fiscal yr, attributed to challenges within the Chinese language market, with whole income reaching €20.7 billion.
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