Following a complete tender course of, Tourism Australia has confirmed the appointment of a panel of companies to supply built-in international artistic and digital providers together with Accenture Tune, The Monkeys and Droga5.

Accenture Tune, The Monkeys and Droga5 have been appointed to supply Tourism Australia’s artistic and digital providers for 5 years from July 2024, structured as a three-year preliminary contract with choices for 2 additional one-year extensions.

Tourism Australia managing director, Phillipa Harrison, mentioned the contract with Accenture Tune has been finalised after a aggressive tender course of: “We’ve got a really particular transient at Tourism Australia with a world footprint that sees us actively market into 15 key worldwide markets. Our campaigns have set a excessive benchmark through the years and as our working atmosphere continues to evolve we have to guarantee Australia stands out on the world stage.

“Throughout the tender course of Accenture Tune, together with The Monkeys and Droga5, proved they had been greatest positioned to supply Tourism Australia with the built-in international artistic and digital providers we want. We look ahead to working with them to showcase one of the best Australia has to supply to the world.”

Tourism Australia chief advertising and marketing officer Susan Coghill mentioned the transient for the tender was for a panel that will permit Tourism Australia to reply to future alternatives and challenges and that’s what Accenture Tune will permit us to do: “We shall be working carefully with Accenture, The Monkeys and Droga5 to remind the world why ‘There’s Nothing Like Australia’ and are excited to be taught extra concerning the artistic concepts and massive pondering they’ll convey to the desk as we glance to get Australia’s tourism trade again on a path of sustainable development.

“I’d additionally wish to take this chance to thank M&C Saatchi and Digitas for all of their exhausting work over the previous 5 years. It was a difficult interval and because of each companies we had been capable of pivot into the home area, with the Vacation Right here This 12 months campaigns, and as soon as worldwide journey resumed we launched our present international marketing campaign Come and Say G’day welcoming travellers again to Australia.”

Says Aussie expat David Droga, CEO of Accenture Tune: “This win means loads. Professionally and personally. We’re thrilled by the great alternative, immense duty and the rekindled partnership.”

Says Mark Inexperienced, co-founder and group CEO of The Monkeys and ANZ president of Accenture Tune: “It’s a privilege to accomplice with Susan and her workforce of excellent entrepreneurs to assist rework and elevate Tourism Australia’s international artistic and digital advertising and marketing method.

“Combining the artistic firepower of The Monkeys (Australian company of the last decade) and Droga5 (US company of the last decade), underpinned by the expertise and international footprint of Accenture Tune, we have now a number of the greatest Australian expertise from world wide coming collectively to convey one of the best of Australia to the world.”