The traditional oasis metropolis of AlUla has achieved a outstanding milestone by changing into the primary vacation spot within the Center East to be accredited by Locations Worldwide; the USA primarily based international affiliation for vacation spot professionals, as formally introduced in the present day on the Locations Worldwide Annual Conference in Florida.
The accreditation falls below the Vacation spot Advertising and marketing Accreditation Programme (DMAP), an business normal for high quality and professionalism amongst vacation spot organisations and comes a 12 months after AlUla made historical past by changing into the primary member of Locations Worldwide from the Center East.
Supported by a calendar of year-round occasions and genuine hospitality choices, AlUla is as one in all Saudi Arabia’s important tourism websites and has been operational and open to international vacationers for 4 years. The newest accreditation is testomony to AlUla’s imaginative and prescient and mission to spark a brand new wave of tourism excellence globally, centred round making a sustainable, community-oriented expertise economic system.
Phillip Jones, Chief Tourism Officer on the Royal Fee for AlUla, stated: “Finishing the Vacation spot Advertising and marketing Accreditation Programme is a major milestone for AlUla as we attempt to develop a tourism business and eco-system that’s best-in-class and future-thinking. This recognition strengthens our dedication to making sure the best requirements inside our vacation spot, and establishing belief amongst guests, neighborhood, stakeholders and our companions. By being a part of Locations Worldwide, an incubator for greatest practices, we hope to share our distinctive methodology with the world and showcase simply why AlUla is among the most progressive and coveted luxurious vacation spot on the earth proper now.”
To obtain DMAP accreditation, a vacation spot organisation should fulfill greater than 100 efficiency requirements in domains together with governance, monetary administration, human sources, gross sales and advertising and marketing, stakeholder engagement and vacation spot improvement. The requirements are set by an impartial panel of business veterans representing a spread of vacation spot organisations. Requirements are up to date repeatedly to replicate the evolution of greatest practices within the business.
For AlUla, this newest recognition provides to a number of current accolades. In Could, the 2024 World Journey Awards honoured AlUla as Center East’s Main Pageant & Occasion Vacation spot, Saudi Arabia’s Main Cultural Tourism Challenge and Center East’s Main Cultural Tourism Challenge. Additionally in Could, RCU obtained a five-star ranking for organisational excellence from the European Basis for High quality Administration and an award of excellence from the Center East Facility Administration Affiliation.
With its bevy of regional and international accolades, AlUla continues to solidify its standing as a number one luxurious boutique heritage vacation spot, the place travellers can deeply join with arts and tradition, pure magnificence, holistic wellness, and thrilling journey.
