1. Marriott’s New Luxury Safari Camps in Kenya

Marriott International is stepping into the luxury safari market with the opening of two high-end camps in Kenya: the Ritz-Carlton Masai Mara and the JW Marriott Mount Kenya Rhino Reserve. These lavish properties, set in the heart of nature, feature expansive suites with private pools, star-gazing terraces, and rejuvenating spa treatments. Rates start at $2,646 per night for a 1,755-square-foot suite, making it an indulgent choice for luxury travelers seeking an African adventure. Marriott plans to expand its luxury portfolio, with more than 30 new luxury establishments set to open by 2025. For those seeking luxury with a touch of adventure, this is one to watch.
Read more about Marriott’s luxury safari plans

2. The New “Get Lost” Adventure by Black Tomato

For those who crave adventure with a twist, Black Tomato offers the “Get Lost” experience, where travelers are dropped off in Morocco’s Atlas Mountains and tasked with finding their way back to civilization. This experience focuses on self-discovery and personal growth, offering a unique way to reconnect with nature and challenge oneself. This adventurous yet luxurious escape promises a new kind of travel, blending excitement with relaxation in an unparalleled setting.
Learn more about the “Get Lost” adventure

3. Icescapes: The New Winter Travel Trend

2025 sees the rise of “icescapes” — serene, snow-covered destinations offering a tranquil alternative to traditional warm-weather escapes. Locations like Newport, Rhode Island, and the Hamptons are becoming popular winter destinations, offering cozy experiences such as beach walks, spa treatments, and evenings by the fire. Perfect for those seeking peace and quiet in winter’s beauty, these wintery retreats are a great way to unwind in style.
Discover more about the Icescape trend

4. The Dream of the Desert Train in Saudi Arabia

Set to launch by the end of 2025, Saudi Arabia’s “Dream of the Desert” train promises to offer a truly luxurious rail experience. Covering 1,300 kilometers from Riyadh to Al Qurayyat, this ultra-luxury train will feature 34 opulent suites, with interiors designed by Lebanese architect Aline Asmar d’Amman. Travelers will be treated to Michelin-starred meals and golden ceilings, creating a lavish experience like no other. The train’s modern design, inspired by traditional Saudi homes, is set to redefine luxury rail travel.
Find out more about the Dream of the Desert train

5. The Britannic Explorer: A New Luxury Sleeper Train in the UK

Belmond’s new luxury sleeper train, the Britannic Explorer, will begin operating in July 2025. With a spa, private cabins featuring marble bathrooms, and curated excursions to destinations like the Lake District, Cornwall, and Wales, this 3-night experience offers travelers a combination of opulence and adventure. Starting at £5,800, the Britannic Explorer promises a journey that blends elegance and comfort in an unforgettable way.
Read more about the Britannic Explorer

6. The Balmoral and Trump Turnberry Receive Forbes Five-Star Awards

The Balmoral in Edinburgh has received the prestigious Forbes five-star rating for the fifth consecutive year, making it the only hotel in Scotland to achieve this honor in 2025. Known for its Victorian-era charm and contemporary design, this iconic hotel continues to impress luxury travelers. Similarly, the Trump Turnberry Resort in Ayrshire also received the five-star recognition for its luxurious golf courses, world-class service, and Edwardian opulence.
Learn more about the Forbes five-star awards

7. Affordable Luxury Stays: Tips and Tricks

For those looking to enjoy luxury travel on a budget, there are several ways to score great deals. Websites like Secret Escapes and Voyage Privé offer exclusive discounts on luxurious hotels with added perks like free breakfast or prosecco. Booking directly with the hotel or calling ahead can sometimes secure better rates and additional benefits. Additionally, leveraging loyalty programs from platforms like Expedia and Booking.com can unlock exclusive offers and points for future stays.
Find out how to book affordable luxury stays

8. Ningaloo Coast: A Hidden Gem for Luxury Travel

The Ningaloo Coast in Western Australia is gaining popularity as a luxury destination. Known for its pristine coral reefs and diverse marine life, including whale sharks, Ningaloo offers an untouched, natural experience. Sal Salis, a safari-style luxury camp, provides eco-friendly accommodations and is the perfect base for exploring the area’s unique wildlife and breathtaking landscapes. For nature lovers seeking luxury, Ningaloo is an ideal getaway.
Explore Ningaloo Coast for your next luxury retreat

Conclusion

Luxury travel continues to innovate, offering travelers a wide range of new and exciting experiences. Whether you’re seeking a luxury safari, an exclusive winter getaway, or an unforgettable train journey, there are plenty of options to indulge in style and comfort. Keep an eye on these emerging trends and offers to make your next vacation an extraordinary one.