Artificial Intelligence (AI) is transforming the travel industry, making trip planning smarter, faster, and more personalised.
From Google’s AI-powered itineraries to startups like DORA AI, new releases in 2025 are reshaping how travelers explore the world.
Here’s a look at the latest travel AI advancements, their benefits, and what’s next for this $2.36 trillion industry.
New AI Travel Tools for 2025
Google’s AI-Powered Travel Suite
In March 2025, Google launched a robust set of AI tools to simplify vacation planning:
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AI Overviews in Google Search: Creates detailed, day-by-day itineraries with transportation, accommodations, photos, and reviews, savable to Google Maps.
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Google Maps Screenshot Analysis: Gemini scans screenshots to pin locations and build shareable travel lists, perfect for social media-inspired trips.
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Gemini Gems: Now free, this customizable AI assistant suggests destinations, activities, and packing lists.
These tools position Google as a leader in AI-driven travel, competing with chatbots like ChatGPT and Perplexity. Learn more about Google’s AI travel features.
Perplexity’s Travel Answer Modes
Perplexity introduced “answer modes” to enhance travel searches with images, videos, and booking capabilities. Partnerships with Selfbook and TripAdvisor enable hotel bookings, with plans for air and rental car options. This makes Perplexity a strong contender in travel AI. Check out Perplexity’s travel tools.
DORA AI’s Trip Planner Overhaul
DORA AI, targeting the massive travel market, unveiled a revamped app in April 2025. Its trip planner offers 5x faster AI responses and smarter recommendations for activities and experiences, streamlining the booking process. Discover DORA AI’s innovations.
Microsoft Copilot’s Travel Upgrades
Microsoft’s Copilot now supports trip bookings, restaurant reservations, and preference-based recommendations, making it a versatile travel companion. Explore Copilot’s capabilities.
How AI is Enhancing Travel
AI is revolutionising travel in several ways:
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Personalised Planning: Tools like Google Gemini and TravelAgent create tailored itineraries based on user preferences, reducing generic suggestions.
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Real-Time Adjustments: AI optimizes itineraries on the go, rebooking flights or suggesting activities based on real-time data.
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Seamless Booking: Platforms like Perplexity and DORA AI integrate hotel and activity bookings, with AI negotiating upgrades or pricing.
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Operational Efficiency: Travel companies use AI for demand forecasting, dynamic pricing, and customer sentiment analysis, improving service quality.
The Future of Travel AI
The travel industry is poised for growth, with AI driving innovation. Projections include:
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Market Expansion: The U.S. travel sector, valued at $2.36 trillion in 2024, expects job growth, though international tourism may decline due to policy shifts (U.S. Bureau of Labor Statistics).
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Monetization: AI platforms like Google and Perplexity are tapping into high-intent travel searches, boosting revenue through bookings.
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OTA Partnerships: Expect deeper integrations with online travel agencies like Expedia, with Google’s Gemini eyeing agentic AI tools in 2025.
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Competitive Innovation: Startups like DORA AI challenge giants, driving faster, smarter travel solutions.
Considerations for Travelers
While AI enhances convenience, travelers should verify AI-generated plans due to potential errors in generative AI. Privacy is also a concern with features like screenshot analysis, though Google ensures local processing for its Maps tool.
Conclusion
AI is redefining travel in 2025, offering personalised, efficient, and dynamic solutions for explorers. From Google’s itinerary tools to Perplexity’s booking features, these innovations make planning a breeze. As the industry evolves, AI will continue to shape how we discover the world.
Stay ahead of the curve by exploring these AI travel tools today!
