The Hawaiʻi Tourism Authority, the state company liable for representing the Hawaiian Islands model globally, has reentered Europe. Working as Hawaiʻi Tourism Europe, Emotive Journey Advertising (ETM) Ltd, will characterize the Hawaiian Islands in the UK. ETM Group’s counterpart in Europe, New Age Advertising, will probably be liable for the German and Swiss markets.

The 2-year partnership commenced on January 1, 2024. This marks a major milestone because the Hawaiian Islands work to re-establish the vacation spot’s presence, educate guests about touring mindfully to help Hawai‘i’s communities, construct strategic partnerships, and obtain significant development within the UK and European markets. Within the wake of the Maui wildfires, welcoming European vacationers again to Hawaiʻi is a crucial a part of guaranteeing tourism’s contributions to Maui’s restoration.

“HTA is raring to rejuvenate our longstanding relationships in Europe and help this strengthening customer supply market to assist drive financial restoration for Hawai‘i,” stated Daniel Nāho‘opi‘i, HTA’s Interim President and CEO. “We’re happy to welcome Emotive Journey Advertising and New Age Advertising to our workforce as they begin the essential work forward.”

HTA’s resolution to pick out Emotive Journey Advertising underscores their confidence in ETM to successfully promote the varied choices of the Hawaiian Islands to European vacationers. ETM is well-positioned to meet HTA’s objectives of encouraging conscious visitation and expenditures, extending size of keep and charming the creativeness of vacationers with the luxurious, adventurous, culturally wealthy, and heritage-infused experiences that Hawai‘i has to supply, all in opposition to the beautiful backdrop of its pure magnificence.

“We’re delighted to characterize the Hawaiian Islands as Hawaiʻi Tourism Europe within the UK & Europe with a really skilled and passionate workforce main the account. We’re excited to be working with such an unimaginable vacation spot and have hit the bottom working with re-engaging the journey commerce and media and growing compelling campaigns that may join shoppers with the Hawaiian Islands and their tradition,” stated Fleur Sainsbury, Director of ETM and UK Account Supervisor for Hawai‘i.

Katharina Dorr will oversee all three European markets – UK, Germany and Switzerland – because the Account Director of Hawai‘i Tourism Europe.