Representatives of Leitrim County Council, who’re in New York this week for the St Patrick’s Day interval, met with senior executives from Tourism Eire yesterday, Tuesday 12. 

They had been briefed on Tourism Eire’s promotional programme in the US for 2024, which is in full swing proper now.

St Patrick’s Day affords a novel alternative for Eire and Irish tourism. Tourism Eire in the US is rolling out an intensive commerce, media, and client exercise programme to capitalise on Eire’s heightened profile this week. 

The St Patrick’s Day Competition in Dublin is the hero attraction, and Tourism Eire may have famend US journey broadcaster Gabe Saglie on the bottom with us in Dublin, stay streaming from the parade to 40 TV stations throughout the US, reaching audiences of as much as 50 million throughout CBS, FOX, ABC and NBC networks. Cooks Darina Allen, Catherine Fulvio and Noel McMeel will spotlight our excellent meals scene with the media in New York, Washington DC and Los Angeles.

Alison Metcalfe, Tourism Eire’s Head of North America, stated: “We had been delighted to satisfy with the representatives of Leitrim County Council and to have the chance to transient them in regards to the in depth promotional programme we’re enterprise in the US this yr. 

“The US stays an especially essential marketplace for tourism to the island of Eire – it’s our most essential market when it comes to income and our second-largest market when it comes to customer numbers. Guests from the US have a tendency to remain longer, spend extra and tour extensively round our areas.

“Our St Patrick’s Day programme features a main programme of commerce, media and client exercise. Our goal is to remind American holidaymakers that Eire affords the warmest of welcomes and nice enjoyable, in addition to great surroundings and heritage. We’re taking each alternative to capitalise on Eire’s heightened profile round this St Patrick’s Day interval.”

This yr, Tourism Eire is rolling out an intensive programme of promotions in the US to extend the worth of abroad tourism to the island of Eire, help economies, communities, and the atmosphere, encourage potential US guests about all that Eire has to supply and strengthen strategic partnerships.