Off the again of the worldwide launch of their newest 100% Pure New Zealand world marketing campaign, IF YOU SEEK, Tourism New Zealand not too long ago concluded its first world commerce incentive marketing campaign. 

As a part of a concerted effort to assist tourism restoration in New Zealand, the organisation has been actively rising its commerce initiatives throughout markets. The primary-of-its-kind incentive marketing campaign was launched to encourage commerce companions to hunt extra and improve their vacation spot information of New Zealand.

To qualify, taking part journey sellers have been required to take part in actions and utilise the advertising and marketing sources in-market for an opportunity to hitch a commerce familiarisation journey to New Zealand.

Journey sellers from Australia, Germany, Japan, North America, Singapore, South Korea, India and the UK joined the not too long ago accomplished IF YOU SEEK commerce familiarisation journey. Between 17-22 April 2023, they participated in distinctive experiences by means of sensory, seeker-themed actions handpicked together with the marketing campaign.

Journey sellers from Asia visited the North Island (Waiheke Island, Waikato, Rotorua and Northland) and loved these experiences through the journey:

• Waiheke Island: Pōwhiri (Māori welcome ceremony) at Piritahi Marae, adopted by a bespoke tour of the island led by Ananda Excursions and a go to to Batch Vineyard
• Maungatautari (Sanctuary Mountain): personal guided tour of the conservation reserve the place they learnt about efforts to re-introduce and breed endangered species by means of the set up of the world’s largest pest-proof fence
• Hobbiton Film Set Excursions: a fascinating guided tour by means of the world-renowned picturesque pastures of the Shire of Hobbiton, the enduring film set featured in The Lord of the Rings and The Hobbit Trilogies.
• Redwoods Treewalk: Redwoods Nightlights – a magical tour by means of Rotorua’s redwood forest beneath the celebrities and that includes 34 lanterns by famend designer David Trubridge
• Hell’s Gate Geothermal Reserve and Mud Spa: The Hell’s Gate Expertise – a three-in-one expertise that includes an interactive geothermal stroll, mud baths and sulphur spas
• Carino Wildlife Cruises: a sightseeing and dolphin-watching sail by means of the Bay of Islands
• Cover Excursions in Rotorua: an thrilling zipline exercise exploring the magnificent canopies and historical forests of New Zealand
• Prime Path Cycle Rent and Excursions: an adventure-packed biking journey alongside the breathtaking Twin Coast Cycle path, spanning from Opua within the gorgeous Bay of Islands all the best way to Horeke within the majestic Hokianga
• The Stone Retailer and Kemp Home: a go to to one in all New Zealand’s oldest historic websites that holds the tales of the encounter between Māori and European missionaries
• Waitangi Treaty Grounds: a guided tour round New Zealand’s most vital historic web site mixed with a Māori cultural expertise and a have a look at the world’s largest ceremonial waka

“Our commerce companions are a few of our most useful advocates in relation to driving in-market presence and desire for New Zealand. Vacation spot information is essential to what they do, and we hope this expertise in New Zealand has left them with a deeper appreciation and understanding that will likely be translated in how they place New Zealand to their prospects available in the market.” shared Gregg Wafelbakker, Basic Supervisor, Asia, Tourism New Zealand.

Aaron Gilden, Head of Gross sales, South & South East Asia, UK & Europe, Air New Zealand, echoed sentiments, including, “We hope the expertise will assist our commerce companions generate extra significant conversations and curiosity round New Zealand.

Because the airline associate, this marketing campaign opened alternatives for us to raised have interaction with our companions and in flip, strengthen our present of what Air New Zealand has to supply.”