SEOUL – Hyundai Motor Firm lately launched a world on-line marketing campaign aligned with the all-new SANTA FE’s ‘Open for Extra’ idea that makes use of generative synthetic intelligence (AI) to permit customers to create their very own out of doors dream vacation spot.
* Open for Creativeness’ makes use of personalized a text-to-image AI mannequin to create bespoke photographs that incorporate the all-new SANTA FE in fantasy settings
* The SUV’s ‘Open for Extra’ idea, daring boxy styling, massive tailgate and spacious inside encourage out of doors journey and imagining dream locations
* Social media influencers used voice recognition with the AI mannequin to visualise dream locations on a big LED display whereas sitting in an precise SANTA FE
* Instagram customers can create their very own out of doors dream vacation spot photographs that includes the all-new SANTA FE on Hyundai Worldwide’s official account
Launched in August, the ‘Open for Creativeness’ marketing campaign makes use of a personalized text-to-image AI mannequin to create bespoke photographs that incorporate the all-new SANTA FE, based mostly on user-selected key phrases that evoke moods and out of doors settings, corresponding to ‘relaxed seaside’ and ‘lush forest’.
Redefining what the perfect out of doors location can appear like displays the method Hyundai Motor took in redesigning the all-new SANTA FE. The midsize SUV’s massive tailgate and roomy inside supply a best-in-class terrace-like area that conjures up out of doors journey and imagining dream locations.
To deliver the marketing campaign to life, Hyundai Motor labored with social media influencers to visualise the probabilities with a big LED display and an precise SANTA FE, utilizing voice recognition to create an immersive expertise of arriving on the dream vacation spot in an actual automotive.
Now, on Hyundai Worldwide’s official Instagram account, customers can obtain related outcomes by beginning a dialog with the account through direct message (DM). Write ‘Hey SANTA FE’ to start the expertise and obtain generated photographs with out leaving the platform.
Hyundai Motor is sharing the user-generated photographs on its platforms, with weekly updates of ‘The Finest from Our Customers.’ After one month of operation, roughly 200,000 visits have been made to the globally.
Whereas the backgrounds are pure fantasy, every picture reveals the all-new SANTA FE. Its daring boxy form and distinctive silhouette give the fifth-generation mannequin a strong, adventurous look that has made it probably the most hotly anticipated SUVs coming to international markets in 2024.
With this marketing campaign, Hyundai Motor goals to increase digital experiences for our clients through using generative AI know-how,’ stated Sungwon Jee, Senior Vice President and World Chief Advertising Officer. ‘We consider these initiatives create alternatives the place the model and the shoppers can actively work together with one another reasonably than speaking a unilateral company message. Shifting ahead, we are going to attempt to repeatedly supply our clients with a wider vary of digital experiences at a number of touchpoints.
Sungwon Jee
Senior Vice President and World Chief Advertising Officer, Hyundai Motor Firm
The marketing campaign microsite will run by February 2024 at: santafe-openformore.hyundai.com
The all-new SANTA FE will go on sale in North America and Europe within the first half of 2024.
Philippe Jourdain
[email protected]
World PR Technique & Planning * Hyundai Motor Firm
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About Hyundai Motor Firm
Established in 1967, Hyundai Motor Firm is current in over 200 nations with greater than 120,000 workers devoted to tackling real-world mobility challenges across the globe. Primarily based on the model imaginative and prescient ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation right into a Sensible Mobility Answer Supplier. The corporate invests in superior applied sciences corresponding to robotics and Superior Air Mobility (AAM) to result in revolutionary mobility options, whereas pursuing open innovation to introduce future mobility providers. In pursuit of sustainable future for the world, Hyundai will proceed its efforts to introduce zero emission automobiles geared up with industry-leading hydrogen gasoline cell and EV applied sciences.
