Daytona Beach’s ‘Beach On’ tourism campaign debuts in Times Square

28 April 2023

A little bit of the World’s Most Well-known Seashore is now making a splash within the Large Apple.

A towering three-dimensional anamorphic billboard touting Daytona Seashore as a tourism vacation spot made its debut this month in New York Metropolis’s Instances Sq.. It’s arguably the vacation spot’s most high-profile publicity tied to the “Seashore On” promotional marketing campaign adopted in 2022 by Daytona Seashore Space Conference & Guests Bureau.

Within the branded 15-second video spots, a kite surfer rides a wave with the landmark Daytona Seashore Pier within the background, adopted by a dolphin leaping by way of the Daytona Seashore emblem. On the underside of the surfer’s board is the emblem for the CVB’s “Seashore On” marketing campaign.

The billboard on the nook of 20 Instances Sq. and forty seventh Road will present the video advert 20 occasions per hour continuous by way of April 30. It’s the creation of the Zimmerman Company, the Tallahassee-based agency contracted to do the vacation spot’s tourism advertising and marketing.

Anamorphic billboards mix photos from totally different angles to create attention-grabbing three-dimensional illusions. Planning and manufacturing of “Seashore On” billboard took about three months.

Along with the billboard itself, the Instances Sq. advertising and marketing push additionally incorporates social media and geofencing parts. The latter is a reference to expertise that permits advertising and marketing notifications to be despatched to cellphones inside a prescribed boundary close to the billboard.

As a part of the promotion, a road group additionally can be deployed to distribute Daytona Seashore-themed luggage with giveaways and QR code playing cards.

“There’s this larger-than-life vitality to Daytona Seashore that may be exhausting to get throughout in conventional media, so once we found the chance to create one thing immersive on this large 3D board in Instances Sq., we knew it was proper,” stated Lori Campbell Baker, CVB government director within the announcement of the advert’s debut.

“It’s the final word expression of ‘Seashore On’,” Baker stated, “and invitations each New Yorker to return expertise the nice and cozy hospitality of our vacation spot for themselves.”

Instances Sq. advert a part of re-launch of ‘Seashore On’ marketing campaign

The plan for the Instances Sq. advert was authorized in January by the Halifax Space Promoting Authority, the county-appointed board that oversees and funds the Daytona Seashore Space CVB.

On the HAAA board’s Jan. 18 assembly, board members unanimously authorized spending $250,000 to maneuver forward with the challenge within the famed intersection. The Instances Sq. billboard is a part of the re-start of the vacation spot’s ‘Seashore On’ marketing campaign, after its deliberate October rollout was sidelined by the influence of back-to-back tropical storms Ian and Nicole.

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Board members had been excited in regards to the company’s pitch to show the thought right into a actuality.

“That’s what I like about you guys,” stated Androse Bell, board chair and normal supervisor of Exhausting Rock Resort. “You got here to us with guts and braveness and the flexibility to do one thing totally different. One thing like that is distinctive and that’s what we would like.”

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