The Swiss ambassador to the USA doesn’t maintain again in his response.

Sweden and Switzerland are nowhere shut to one another geographically regardless of calling Europe their residence.

The previous finds its residence within the north of the continent and the latter is in the wrong way. And but, Sweden has launched a tourism marketing campaign to cease individuals from complicated it with Switzerland.

Information web site Euronews quoting SwissInfo says annually, 120,000 individuals Google whether or not Sweden and Switzerland are the identical nation.

Referred to as Welcome To Sweden (not Switzerland), a mock Swedish tourism official in a satirical advert spells out what every of the 2 international locations will get to symbolize.

Switzerland will get to speak about banks, mountaintops, loud noises reminiscent of yodelling, LSD, particle accelerators, and leather-based couture, amongst others. Then again, Sweden will get sandbanks, rooftops, silence and an absence of yodelling, Northern Lights, and modern trend.

Discover who will get what and you will note they’re opposites to one another. Sweden is open to negotiation, says the mock official.

Every week after this marketing campaign video was launched on the net, Jacques Pitteloud, Switzerland’s ambassador to the USA, in a video, spoke concerning the variations between the 2 international locations within the States. There was a noticeable tilt in direction of his residence nation, after all.

As an example, Swiss cheese and fondue over IKEA’s meatballs, the Swiss knife over IKEA’s DIY pains, the larger international director investor within the States, and the way Switzerland’s web site for the USA is healthier than Sweden’s.