Are you looking at other hotel Instagram accounts seemingly growing effortless with viral posts and wondering how to grow your hotel Instagram account?
Well don’t worry, we’ll here to help! Here’s our list of actionable points you can use to grow your hotel Instagram account:
How to grow your hotel Instagram account organically
- Keep your Instagram content consistent with your hotel brand and theme
- Use everything Instagram offers you – reels, videos, photos, IGTV, filters etc
- Post regular content with call-to-action captions
- Do Instagram hashtag research to use the most relevant hashtags for your hotel
- Create your own bespoke Instagram hashtags and ask your followers and visitors to use and share – share is such a powerful Instagram algorithm booster
- Geotag all your posts
- Expand your network by liking and commenting within your hotel niche
- Use your other social media, twitter, Pinterest, facebook to increase your hotels Instagram presence
Now to dive a little deeper!
Keep your Instagram content consistent with your hotel brand and theme
If you’re looking to grow your hotel Instagram account this is for 2 reasons, both utilising the Instagram algorithm and playing to your brand.
Yes, you may want to showcase everything your hotel does from the amazing interior design to the sexy pool and pehaps the raucous parties! But they don’t all blend and flow. Instagram is just another brand of marketing and you probably wouldn’t want to show the raucous parties when you’re pushing our a marketing campaign, right?! You would, however, want to show the set up of the party, the stylish guests, the elegant bartenders and amazing cocktails encapturing the ambience of the venue.
Use everything Instagram offers you – reels, videos, photos, IGTV, filters etc
There’s been a huge focus on reels lately as it’s Instagram latest release to compete with the huge rise of Tik Tok. So, use it and you’ll be rewarded. From a consumer point of view we want to see a mix of photos, short videos, i.e reels and perhaps longer marketing videos on IGTV. Make your stories fun and engaging. Yes, it’s not easy to produce content but there are enough apps and people out there that can help, us for example!
Post regular content with call-to-action captions
How do we know this? Well, we test a lot on our variety of accounts. Other than the few viral videos that take off the easiest method of creating engagement on your Instagram content is using great call to action captions. As you prepare your content simply think what message you are trying to send to your potential customers. It can be straight forward, for example, wouldn’t you want to be here right now, wish you were here etc
Do Instagram hashtag research to use the most relevant hashtags for your hotel
If you’re looking to grow your Instagram hotel account hashtags are important. So how many hashtags can you use on your Instagram posts? Well, upto 30 is the answer and there remains many different options on what the best amount is, many say 15. We tend to use different amounts, on our large accounts we’ll typically use 10-15 but for accounts we are testing and looking to grow we’ll always use 30.
There are various tools our there to assist you in what hashtags you should be using. It should always be a mix between the lower reach, upto 100k, 100k-500k, and 500k+ The Instagram hashtag research can be done yourself simply by going to Instagram, going to tags and searching, for example, the hashtag hotels, at this moment has 4.9m posts.
What does this mean? It’s a widely used hashtag with a huge amount of posts which means your chances of ranking on it are low unless you already have a large engagement rate. However it’s not as simple as that. If you click through you’ll see some enormous accounts and then some smaller accounts ranking in the top posts too. They may not stay on the ranking long but may be there long enough to gain some serious Instagram reach and exposure.
It’s a real trial and experiment game so use a wide ranging set of hashtags and check your reach on each post. How do you check your reach? Simply by checking your insights.
A great method for hotels to grow their Instagram accounts is to create your own bespoke hashtags and encourage visitors customers to use them and to build up that hashtag. Building and encouraging a community can be easily done via this method and then will mean great engagement for the content you do post.
Geotag all your posts
All this means is adding your location, pretty easy right?! Well yes but it’s amazing how many hotel accounts forget it.
Expand your network by liking and commenting within your hotel niche
Instagram has grown by being a big community by essential posting and sharing content and experiences. When someone gives you a comment on your hotel Instagram account you should be liking the comment, replying and checking back on the account, are you doing that?
If not, why not? It takes a matter of minutes and will only encourage your loyal followers to engage with you more.
Use your other social media, twitter, Pinterest, facebook to increase your hotels Instagram presence
Remember you can share your content amongst all your other social media accounts. Link them and grow them together and you;llf idn each will gain organic traffic. Run fun competetiions, giveways ertc, it’s all about building that community.
If you want more information please reach out to us on the contact form here or via email on theluxurystoryteller@gmail.com
How to grow your hotel Instagram account – alternative methods
If you’re looking for more explosive growth methods on your hotel Instagram account please check here https://theluxurystoryteller.com/instagram/instagram-celebrity-giveaways-are-the-best-way-to-grow-your-instagram-followers-by-anything-from-500-followers-all-the-way-upto-100000-and-usually-within-a-very-short-period-of-time-the-gains-can-be/