Abai’s life journey has taken her from an orphanage in Addis Ababa to the United States and the rest of the world. Abai is committed to using her background in economics and fine arts from the
George Washington University to create unique and practical expressions of beauty. Abai is part of a new wave of creative entrepreneurs who are redefining “Made in Africa”. Recently, she
invited world renowned photographer, Joey Lawrence, to Afar to shoot her current campaign – stunningly displaying Ethiopia’s rich landscape through the ZAAF brand. This campaign took
first place in the recent International Photography Awards in the fashion photography category – surpassing the Balenciaga campaign which took 2nd place. She has created an award-winning premium lifestyle brand, ZAAF, by leveraging local resources and traditional techniques to create one of a kind pieces. Her passion to showcase the rich cultural heritage of Ethiopia and the entire continent is evident across the collections that you will now view.
#myafricanstory #Zaaf #AbaiSchulze
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