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Diageo’s Scotch Whisky Experience A New Level Of Luxury


The world is once again open, and summer has seen global travel fully reopen and tourists flock to destinations that haven’t seen tourism in quite some time, through the pandemic. Scotch whisky travel, which was reaching record highs before the pandemic began, is also coming back dynamically and Diageo, one of the largest drinks and whisky companies in the world, has taken it to the next level with new spaces, luxury partners, and immersive experiences. Through Diageo Rare & Exceptional one can now fully experience Scotland. Whisky lovers are taken across Scotland to experience the company’s famed distilleries, accommodations and local cuisine by their luxury partners, and gain an in-depth and full look into how the company’s many distilleries operate both independently and also in sync with all the others across Scotland, making Scotch the magical and historical drink we all know it to be. Our tour begins at Candacraig, one of Diageo’s partners. The castle, previously owned by Billy Conelly, has seen a myriad of celebrities stay over through the years including Sean Connery, Robin Williams, and Steve Martin. Gorgeous grounds and an impressive amount of tartan decor transport us right into the heart of Scotland and prepare us for the whisky adventures to come. We are joined by Diageo’s global brand ambassador, Ewan Gunn. Gunn is somewhat of an encyclopedia of knowledge and the perfect person to be guiding us through this trip. The first distillery we visit is one steeped in history, the Royal Lochnagar distillery. While it is one of the smallest distilleries held by the group and the site holds a Royal Warrant, that it holds to this day. The distillery has had a long and challenging history, but today continues to grow in popularity as fans seek out the light, grassy, and fruity make that the talented team create. We take a peak in the warehouse, which holds a large number of the rarest casks Diageo has across its broad portfolio. Tod Bradbury, head of rare and collectible whiskies at Justerini & Brooks leads us through a fantastic tasting of some of the rarest and oldest casks Diageo has in their warehouses. We move on to Cardhu. The Cardhu tour begins with a hugely creative animation showcasing the Johnnie Walker brand history, with a large emphasis on the women in the Walker family that overcame numerous hardships in order to help the brand reach the global success it enjoys today. The creative and modern touches continue throughout the visitors centre of Cardhu where a modern, elegant kitchen and seating area invites guests to enjoy a cocktail, whisky, or soft drink. We are later ushered into the newly created Brand Home of Cardhu with, again, minimalistic, elegant decor and some fantastic whiskies to try, meant for Diageo’s most loyal clients and other visitors. Unlike the Royal Lochnagar distillery, Cardhu can produce a huge amount of whisky weekly as the site creates one of the key components in the Johnnie Walker whisky range.

All data is taken from the source: http://forbes.com
Article Link: https://www.forbes.com/sites/georgekoutsakis/2022/08/02/scotch-whiskys-experience-scotland-a-new-level-of-luxury/

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