by Lacey Pfalz
Final up to date: 10:50 AM ET, Wed Might 15, 2024

The World Journey & Tourism Council and IC Bellagio have partnered to launch a brand new shopper marketing campaign specializing in Neighborhood Acutely aware Journey, elevating consciousness on how accountable tourism can positively impression the communities vacationers go to annually. 

The marketing campaign will launch in full forward of the busy 2024 summer time journey season, with video-based storytelling throughout its social media platforms.

Neighborhood Acutely aware Journey highlights Italy as its first case examine, and showcases tourism’s optimistic impression in preserving cultural heritage, whereas additionally offering suggestions on how vacationers can go to the nation in a extra accountable means. Tourism to Italy contributes over 215 billion Euro and sustains almost three million jobs, and employs extra ladies and younger individuals than many different industries.

The marketing campaign focuses on how accountable tourism might be good for each the vacationers who go to, and for the residents who reside there, all by making small, considerate adjustments, resembling touring low season. 

“Throughout the spectrum of Journey & Tourism, the importance of individuals can’t be overstated,” mentioned Andrea Grisdale, IC Bellagio CEO & Founder. “They’re the lifeblood of this vibrant business, intrinsic to the expertise that journey supplies and, in the end, the financial progress it creates…We’re hopeful the native tales will encourage world dialogue, motivating others to share options that may be put into motion as we pair resident high quality of life with the alternatives tourism presents.”


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