Air journey patterns have been altering for the reason that pandemic, and there is are challenges dealing with Wenatchee. 

Journey to leisure markets within the western U.S. has quickly picked up previously three years with areas like Bend, Oregon getting far more airline service. 

Air journey marketing consultant Jack Penning says there are a number of leisure choices on this space, however there’s been issue in packaging them collectively. 

“Now we have a number of nice issues to see, and lots of people do not put the image collectively of what there’s to see right here I believe,” stated Penning. “So, we’ve not seen a giant leisure affect.” 

He stated markets within the west which have skilled a giant improve in leisure journey have had targeted exterior promoting campaigns. 

Penning is the Managing Associate with Volaire Aviation, which serves as an advisory marketing consultant for the Chelan Douglas Regional Port Authority. The Port owns and operates Pangborn Memorial Airport.  

The foremost improve in leisure journey has been throughout the west and southwest in addition to Florida, and pockets in northern Wisconsin and Michigan which draw summertime guests. 

Air journey within the Midwest and Northeast has not recovered from the pandemic. 

Penning stated the final advertising and marketing marketing campaign for Wenatchee amounted to $10,000 directed towards the San Francisco Bay Space. He stated it introduced 13 guests a day for a time however didn’t establish a calling card for the world. 

“There’re so many alternative identities right here which have such nice model identities that bringing all of it collectively has been a problem,” Penning stated. 

He stated the Wenatchee market ought to make an effort to extra clearly establish itself earlier than additional investing in advertising and marketing. 

Penning made a presentation earlier than Port commissioners lately, the place Port CEO Jim Kuntz talked about that there are sources out there as soon as Pangborn will get new airline service. 

He stated the Port had substantial advertising and marketing {dollars} that might be mixed with cash from native tourism teams.