BANGKOK – The Pacific Asia Journey Affiliation (PATA) announce the beginning of a sequence of workshops in Southeast Asia to extend the monetary literacy and digital abilities of small and medium-sized enterprises (SMEs) in tourism in Cambodia, Indonesia, the Philippines, and Vietnam. These workshops are a part of PATA’s collaboration with Visa to construct the capability of casual employees and tourism companies within the area.

The workshops include two periods, the primary on Finance Abilities and the second on Digital Abilities, in 4 locations:

• Hanoi, Vietnam, on July 20-21;
• Jakarta, Indonesia, on July 26-27;
• Siem Reap, Cambodia, on August 10-11; and
• Pagsanjan, Philippines, on September 11-12.

On July twentieth and twenty first, the PATA staff and the Viet Nam Nationwide Authority of Tourism (VNAT) had been in Hanoi to launch the beginning of the programme in Vietnam. The coaching occurred within the Outdated City of Hanoi and was attended by 23 contributors, which included administrators and managers of native tour operators, journey companies, motels, eating places, and customer sights.

The Finance Abilities workshop was led by Ms Le Nguyen Ngoc Thanh, Lecturer in Enterprise and Advertising Administration and Tourism and Hospitality Administration at Ho Chi Minh Metropolis College of Economics and Finance, Ton Duc Thang College and RMIT College Vietnam. Ms Thanh lined the matters of budgeting and saving, measuring money stream, revenue and loss, and saving prices with sustainability via displays and group actions, reminiscent of calculations practices on enterprise bills and money stream.

On the second day, collaborating SMEs realized the vital subject of the best way to enhance digitalisation of their enterprise operations and advertising and marketing methods. Dr Trang Huong Pham, Lecturer in Tourism and Hospitality Administration at RMIT College Vietnam, offered helpful applied sciences and functions for SMEs, the fundamentals of digital advertising and marketing, the best way to construct a touchdown web page, and the best way to use and profit from social media channels. Members practised the contents realized via group discussions to share insights and brainstorm digital options for his or her companies.

PATA Chair Peter Semone mentioned, “Following the latest launch of the net course for Finance and Digital Abilities for Tourism SMEs on PATA’s Sustainability Useful resource Centre (SRC) web site, we’re excited to take this on-line content material and data on to tourism stakeholders in particular person onsite. It’s also nice to work with the identical locations from our earlier Tourism Vacation spot Resilience capability constructing programme to proceed constructing the resilience of those locations and their tourism stakeholders.”

In accordance with Patsian Low, Vice President of Inclusive Affect & Sustainability for Asia Pacific at Visa, “We’re excited to see Visa’s Sensible Enterprise Abilities program come to life via the graduation of in-person workshops for tourism SMEs in Southeast Asia, in partnership with PATA. These interactive workshops are tailor-made to the precise wants of tourism employees, and can present SMEs important digital monetary abilities to allow them to start accepting digital funds.”

On July twenty sixth and twenty seventh, the PATA staff and the Ministry of Tourism and Artistic Economic system of the Republic of Indonesia attended the workshops in Jakarta, and this week the capability constructing programme will proceed in Siem Reap with the assist of the Ministry of Tourism of Cambodia.