Kerala Tourism has acquired the distinguished Pacific Asia Journey Affiliation (PATA) Gold Award within the ‘Advertising and marketing Marketing campaign (State & metropolis – International)’ class, marking a sterling endorsement of the State’s sustained efforts to plot progressive initiatives to draw guests.
Kerala Tourism Further Director (Basic) S Prem Krishnan acquired the honour from PATA Chairman Peter Semone.
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Arrange in 1984, the PATA Grand and Gold Awards recognise the best contributions from the journey business within the Asia-Pacific area with the profitable tasks constantly creating benchmarks for excellence and creativity.
Kerala Tourism’s award-winning marketing campaign ‘Make up for misplaced time, pack up for Kerala’, conceptualised for an viewers transitioning to normalcy through the post-Covid instances, focused home vacationers. The marketing campaign made a splash in all main media platforms, together with print, radio, OOH, digital movies and banners (internet portals), and social media channels.
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Kerala Tourism Minister P A Mohamed Riyas stated the distinguished PATA Gold Award comes as a excessive honour for Kerala Tourism, which has been making fixed efforts to give you catchy and facts-based advertising campaigns to woo again vacationers in post-pandemic instances.
“This well-planned market outreach has imparted a giant thrust to the post-pandemic upsurge in home vacationer arrivals in Kerala. Our marketing campaign thought, ‘Make up for misplaced time, pack up for Kerala’, was easy and direct, but fairly progressive, eloquently conveying the emotions of individuals through the transition to normalcy. It exhorted everybody to regain their enjoyable and freedom in one in every of India’s best-known locations,” Riyas added.
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The State’s progressive marketing campaign, ‘Make up for misplaced time, pack up for Kerala’, signalled a significant shift by concentrating on the younger crowd, exhorting them to savour the fantastic thing about Kerala in a pure setting, be it journey or leisure. This was evident in a spread of charming movies on social media handles which included a younger couple indulging in journey actions, a woman draped in a Kerala sari careening by means of a village street on a skateboard, a gaggle of younger backpackers having fun with tea at a roadside stall, and a household having fun with the serenity of the hills.
Considerably, different winners of PATA awards this yr embrace promoters of worldwide locations just like the Hong Kong Tourism Board, Incheon Tourism Group, Jeju Tourism Group, Korea Tourism Group, Nepal Tourism Board, Sabah Tourism Board, Taiwan Tourism Bureau, Tourism Authority of Thailand, and Tourism Fiji.
