Tourism Lethbridge has received a nationwide award celebrating culinary tourism. The Culinary Tourism Alliance Culinary Tourism Expertise Award was introduced by the Tourism Affiliation of Canada as a part of the Canadian tourism Awards 2023.

“Meals is such an integral a part of the customer expertise. Roughly a 3rd of a customer’s spend is on meals. Because the vacation spot administration group in Lethbridge, we’re dedicated to cultivating wealthy relationships with these within the agri-food area and telling their tales to a broader viewers,” says Jarom Scott, director of brand name improvement at Tourism Lethbridge. “This award helps amplify our meals message and spotlight the work on this area relating to planting, producing, making ready, and presenting meals.” 

Agrifood has been a spotlight for Tourism Lethbridge, with many initiatives showcasing regional companies. 

“We speak loads about AgriFood tourism and differentiate ourselves as a result of our area is targeted on meals manufacturing and feeding the world. We’ve a possibility to share this with the remainder of the world and showcase not solely the good merchandise produced in our area but additionally our lifestyle,” mentioned Erin Crane, CEO of Tourism Lethbridge, when Tourism Lethbridge was chosen as a finalist for the award earlier this month.