SHANGHAI, Dec. 27, 2023 /PRNewswire/ — Because the solar units on 2023, Journey.com Group, a worldwide chief in on-line journey companies, displays on the dynamic panorama of journey over the previous yr, providing insights into the developments set to form the journey in 2024.

 China’s border reopening sparks world journey surge 

With the opening of China’s borders, journey was vastly boosted by a wave of Chinese language travellers with a pent-up demand for abroad journey. Journey.com knowledge unveils a big rise in outbound journey bookings, showcasing a six-fold enhance in comparison with 2022. This development is very outstanding throughout vacation intervals, such because the 8-day Golden Week in October which witnessed an eightfold surge in outbound journey. It is a compelling prelude to a strong New 12 months Vacation season from 31 Dec 2023 to 3 Jan 2024, which recorded a 240% enhance in bookings year-on-year from 2022. 

The information additionally revealed that Chinese language travellers have a powerful curiosity in visiting Southeast Asia, with many of those international locations topping the listing of most popular outbound locations in 2023:

Prime 5 locations for Chinese language travellers in 2023

1. Thailand
2. Japan 
3. South Korea 
4. Singapore 
5. Malaysia

The thriving curiosity in outbound journey is predicted to persist in 2024. Moreover outbound journey, China’s inbound journey can also be displaying regular indicators of restoration. In 2023, Journey.com noticed four-digit progress in customer numbers as in contrast with the identical interval in 2022 – surpassing 60% of pre-pandemic ranges.

In response to Journey.com knowledge, China’s prime supply markets for inbound tourism embrace South Korea, Japan, Singapore, america, Australia, Malaysia, Canada, Thailand, the United Kingdom and Germany. These guests’ most popular locations in China are Shenzhen, Shanghai, Guangzhou, Beijing, Zhuhai, Hangzhou, Foshan, Xiamen, Zhongshan, and Chengdu. In truth, seven out of ten lodge bookings made by abroad vacationers are for Shenzhen.

Moreover, Journey.com’s “China Journey Information”, a complete information that gives inbound guests to China with lodge, transport, cost and different travel-related data, has served almost 100,000 abroad guests since its launch in September.

We additionally partnered with e-payment service suppliers equivalent to Alipay to simplify cost for abroad guests, serving to worldwide vacationers navigate their travels in China.

AI takes centre stage in predictive planning for 2024

As we enterprise in 2024, the journey panorama is present process a paradigm shift, pushed by the widespread integration of AI. Main this transformative change is TripGenie, a complicated AI journey assistant that’s built-in into the Journey.com cell app.

Leveraging cutting-edge massive language mannequin applied sciences, TripGenie, launched in 2023, has developed right into a personalised journey companion. It’s reshaping the best way we plan our journeys, from crafting bespoke itineraries, enabling on the spot bookings and delivering lightning-fast responses to consumer queries. For instance, in the event you enquire “How do I plan a 5-day journey to Bangkok?” The journey assistant swiftly creates a personalised editable inquiry in below a minute, recommending vacationer spots, purchasing locations and even offers reserving hyperlinks, photos and metropolis maps.

Within the latter a part of 2023, TripGenie’s consumer searches unveiled a rising curiosity in content material associated to “journey information”, reflecting a rising demand for complete travel-related data. Different widespread searches had been associated to “flight”, “lodge”, “itineraries” and “points of interest”. 

Increasing past TripGenie, Journey.com launched AI-powered curated lists to reinforce the reserving expertise for customers. “Journey.Greatest” that recommends the most effective journey choices, “Journey.Offers” that reveals prime flights, lodging, and different journey offers, and “Journey.Tendencies” which options the preferred journey subjects and occasions primarily based on consumer searches. These dynamic compilations are finely tuned to consumer preferences derived from real-time knowledge, offering a sneak peek into the way forward for journey planning in 2024.

As an example, within the “Journey.Offers” listing, world customers have proven explicit curiosity within the following prime 5 locations:

1. London
2. Bangkok
3. Amsterdam
4. Paris
5. Hong Kong

Music festivals and theme parks paved the way for 2024’s world points of interest

As we set our sights on 2024, the world of journey is embracing the enjoyable development of occasion tourism, with festivals and iconic theme parks rising because the cornerstones of journeys.

Theme parks particularly are poised for a stellar rise, having witnessed a powerful 65% enhance in bookings in 2023 in comparison with 2019 ranges. In response to Journey.com knowledge, these are the highest 10 theme parks in 2023 globally:

1. Hong Kong Disneyland
2. Common Studios Japan
3. Ocean Park Hongkong
4. Common Studios Singapore
5. Tokyo Disneyland
6. Tokyo DisneySea
7. Everland, Korea
8. Common Studios Hollywood
9. LEGOLAND, Malaysia
10. Journey Cove Waterpark

Theme parks additionally made 5 of the highest ten hottest points of interest globally in 2023, with Singapore Zoo, Gardens by the Bay, The Peak, S.E.A Aquarium, and Osaka Aquarium Kaiyukan additionally making the highest 10 listing.

The world of stay leisure, live shows and music festivals transcend borders, charming audiences from each nook of the world. In our inaugural yr of venturing into the live performance class in 2023, Journey.com has already witnessed extraordinarily constructive outcomes. The class of “occasion+ticket” has develop into one of the vital sought-after merchandise on our platform. Globally, live shows and music festivals equivalent to Jay Chou’s Carnival World Tour in Bangkok and Wang Leehom’s ONE live performance in the identical metropolis had been the highest two hottest live shows respectively.

Throughout Jay Chou’s Carnival World Tour in Bangkok, the search quantity for Bangkok motels skilled a notable surge of 175% within the week following the live performance announcement (8-14 September), in comparison with the previous week (1-7 September). Concurrently, searches for air tickets to Bangkok exhibited a considerable enhance of 213%. Moreover, the variety of lodge keep bookings in Bangkok on December 9 spiked by 129% when evaluating the identical two weeks. Moreover, flight bookings from China recorded a big rise of 118%.

Live shows that includes worldwide acts are anticipated to maintain their prominence as probably the most sought-after world occasions, promising an exhilarating 2024 stuffed with unforgettable cultural experiences.

Listed here are the highest 5 live shows and music festivals in 2023:

1. Jay Chou Carnival World Tour Bangkok
2. Wang Leehom ONE live performance Bangkok
3. Rolling Loud Pattaya
4. Jacky Cheung Macau
5. JJ Lin Hong Kong

The rise of sustainable journey and occasion tourism in 2024

Peering into the crystal ball for 2024, two pivotal developments look to be shaping the journey panorama: Sustainable journey and the ascent of occasion tourism. Greater than a numerical projection, these developments signify a shift in traveller consciousness and preferences.

In response to Journey.com Group’s newest ESG report, greater than 16 million clients have opted for low-carbon journey choices, signalling a rising curiosity in eco-friendly exploration.

Journey.com Group’s low-carbon lodge customary initiative was additionally launched in 2023 with promising outcomes. With over 1,500 companions shortlisted as low-carbon motels, this means that sustainable lodging is about to develop into a serious development.

Occasion tourism, encompassing live shows, festivals, and sporting occasions, is poised to realize momentum in 2024. With the eagerly anticipated 2024 Summer time Olympics in Paris, the “ticket+lodge” class is predicted to be a sought-after product, underscoring the rising significance of occasions in shaping journey decisions.

Because the story of journey evolves within the yr forward, Journey.com Group stands on the forefront, poised to information adventurers into an period marked by exploration, innovation, and sustainability – to pursue the right journey for a greater world.

About Journey.com Group

Journey.com Group is a number one world journey service supplier comprising of Journey.com, Ctrip, Skyscanner, and Qunar. Throughout its platforms, Journey.com Group helps travellers all over the world make knowledgeable and cost-effective bookings for journey services and allows companions to attach their choices with customers by means of the aggregation of complete travel-related content material and sources, and a complicated transaction platform consisting of apps, web sites and 24/7 customer support centres. Based in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Journey.com Group has develop into one of many best-known journey teams on this planet, with the mission “to pursue the right journey for a greater world”. Discover out extra about Journey.com Group right here: group.journey.com.

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