Hong Kong Tourism Board has partnered with Chinese language social platform Xiaohongshu to unveil the most recent “Hong Kong Citywalk Information” to lure again extra travellers to the town.
This comes as searches for “Hong Kong” on Xiaohongshu from Might to July this 12 months has reached 28.2 million, which reveals the excessive reputation of journey in Hong Kong.
Following the launch of “Hong Kong Journey Time Machine” and “Artwork Journey to Hong Kong”, each events cooperated on a brand new spherical of promotion for “Howdy, Hong Kong”, with the theme of “Citywalk”, forward of the Nationwide Day Golden Week.
That includes 5 distinctive Hong Kong journey routes similar to Pei Ho Road in Sham Shui Po and graffiti areas close to Sai Ying Pun and Central, the information additionally explores new tourism views of the town and goals to draw extra vacationers to go to Hong Kong.
Moreover, influencers from Xiaohongshu and native artists have been actively promoted the marketing campaign and Chinese language Golden Week, together with Laurinda Ho, Bosco Wong, Fiona Sit, Hubert Wu and James Ng.
A spokesperson from Xiaohongshu mentioned the marketing campaign has lined 5 new Hong Kong tourism views together with mountain and sea walks, museum walks, neon walks, graffiti walks, artwork walks, Xiaohongshu will proceed to cooperate with the Hong Kong Tourism Board to hyperlink up extra celebrities, bloggers, and venues so as to add a brand new color to Hong Kong’s tourism business.
MARKETING-INTERACTIVE has reached out to Xiaohongshu for extra data.
Do not miss: HKTB and international media platforms be a part of forces to characteristic influencers’ first-person experiences in HK
Aside from social media platforms, again in April, HKTB additionally partnered with numerous media platforms from China, Taiwan, Korea and Japan to characteristic influencers’ first-person experiences in Hong Kong of their TV programmes.
With the thought of “Seeing is believing”, the HKTB invited well-liked stars from China, Japan, South Korea, amongst others, to inform their experiences in Hong Kong by starring in sure leisure and journey reveals.
In Mainland China, HKTB partnered with Tencent to launch a video collection (再遇．香港), wherein the host shared his first-person expertise of taking the height tram, using on Ngong Ping 360 crystal cabin cable automotive, and visiting the Hong Kong Palace Museum and M+ Museum. The HKTB has additionally invited numerous influencers and Tremendous followers from GBA to verify in at numerous points of interest underneath the themes of artwork and tradition, rejuvenated points of interest, meals and wine, in addition to neighborhood revitalisation.
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