From November 28th to November 30th, the Spanish capital will likely be as soon as once more the center of the high-impact journey sector. The third version of Forward_MAD will likely be held on the metropolis’s Museum of Modern Artwork and will likely be supported by the Madrid regional authorities. Worldwide professionals from journey businesses, motels, funding funds, transportation firms, excursions and actions will likely be among the many contributors and attendees of the occasion.
On the convention, specialists within the luxurious business and related firms, whether or not in tourism, way of life, or style, will analyse the evolution of those sectors, in addition to the high-impact tourism and traveller section, which has developed from a terrain with outlined boundaries and little permeability, to a extra risky and versatile idea, able to accommodating the wants and priorities of many audiences. Not solely has it tailored to new shopper tendencies, digitisation, and the spirit of the occasions to attraction to various generations, however the conventional notion of “luxurious” has expanded to accommodate the brand new calls for of travellers.
As in earlier editions, the occasion’s programme will mix displays and spherical tables, which can tackle tendencies, challenges, and alternatives within the high-value tourism section, with alternatives to extend the contributors’ skilled community. One of many aims of Forward_MAD 2023 is to create and develop the luxurious tourism ecosystem to advertise and consolidate Madrid as a vacation spot on this section. The area’s crafts and trades will play an essential position as they’re important to distinguish Madrid from different locations.
Among the many confirmed audio system are:
- Luis Martín, Head of Tourism on the Neighborhood of Madrid
- Hanna Kleber, president atKleber Group
- Yuriy Horovyy, Founder & CEO, at Almont Journey(UK).
- Jules Schroeder, Chief Operations Officer at Insider Expeditions(USA).
- Francisco Carvalheira, Common Secretary at Laurel, Portuguese Affiliation of Excellence Manufacturers (Portugal).
- Clara Elliott-Bauzá, Model Partnership Lead at
- Silvia Martínez, Tourism Director at Galería Canalejas(Madrid).
- Filip Boyen,Senior Advisor at Corinthia Inns (Malta).
- Fernando Vives, Chief Comercial Officer at NH Hoteles.
- Natalia Bayona, Government Director on the World Journey Group(UNWTO).
- Maribel Rodríguez, SVP Membership, Industrial and Occasions, on the World Journey & Tourism Council (WTTC).
- Chris Fradin, SVP Accomplice Providers EMEA & APC atForbes Journey Information.
- Héctor Coronel, Head of Tourism at Madrid Metropolis Council.
Excessive-impact tourism as an financial driver
Tourism has continued to develop in Madrid because the final version of Forward_MAD in October 2022, partly as a result of finish of worldwide journey restrictions.In keeping with Spanish Nationwide Statistics Institute (INE), round 6.04 worldwide vacationers visited the Madrid area in 2022, along with the practically 11 million journeys made by Spanish vacationers to the area in the identical interval. From January to July 2023, the
quantity of worldwide vacationers visiting the area grew by round 24 p.c, with the USA, France, Mexico and Italy as the primary outbound markets.
In keeping with Madrid Destino, from January to July this yr, 3.64 million travellers stayed in a single day in motels within the Spanish capital. 2.33 million selected a four-star lodge and practically 424,000 vacationers stayed in five-star motels, a rise of 8.9 and seven.3 p.c in comparison with 2022. Madrid at present has 36 five-star and luxurious motels, three greater than in 2022. 57.2 p.c of the company in these motels are worldwide.
The posh tourism section has a higher affect on the financial system due to the upper spending travellers make within the locations they go to. For instance, the common every day fee (ADR) for motels in Madrid is 139.98 euros, whereas the ADR for four- and five-star motels is 202.98 euros and 280.96 euros, respectively. The common income per out there room is 99.94 euros, whereas in four- and five-star motels it’s greater than 133 and 172 euros.
