14 Mar 2024by Ilaria Grasso Macola
EasyJet and easyJet holidays is engaged on a variety of recent coaching and advertising assets to assist brokers promote its newly launched Cairo metropolis breaks, and has hinted at the opportunity of a fam journey to the Egyptian capital.
EasyJet launched flights to Cairo in October final 12 months (Credit score: iStock)
EasyJet launched a three-times-weekly Luton-Cairo service final 12 months, placing the town on the funds airline map, with easyJet holidays providing packages off the again of the year-round service to Sphinx Worldwide airport.
Natasha Marson, easyJet holidays head of commerce distribution, instructed TTG the operator was now trying ahead to increasing the belongings accessible to brokers past social media and store window collateral.
“We’re engaged on creating coaching assets and belongings for this vacation spot,” she mentioned. “Brokers are in a position to share Cairo affords throughout their social channels or home windows utilizing our window poster or new social media software on the easyJet holidays commerce portal.
“We’re additionally persevering with to construct our resort portfolio for this vacation spot with some thrilling new properties launching quickly, and we stay up for providing extra alternative for purchasers and extra affords and belongings for brokers.
“We’re additionally at present alternatives to host a fam journey.”
EasyJet holidays can be hopeful of increasing its excursions and actions portfolio in Cairo with the addition of the long-awaited Grand Egyptian Museum (GEM), which is because of open later this spring after a 12-year delay.
Situated north-west of Giza’s Pyramids, the GEM is the world’s largest museum devoted to 1 civilisation, with greater than 100,000 artefacts – together with the complete tomb assortment of kid pharaoh Tutankhamun.
“We all know Cairo’s wealthy historical past and tradition, and the implausible excursions on supply are the important thing driver for holidaymakers visiting this metropolis,” Marson added.
When requested about plans to extend providers from the present three per week, easyJet UK nation supervisor Ali Gayward mentioned: “We’re all the time reviewing the chance to greatest serve buyer demand so that is in fact one thing we’ll maintain underneath overview as we do for all our routes.”
The airline and operator mentioned that because it launched Cairo in late-October, the route had carried out effectively by way of each flight-only and vacation demand, which had not been dampened by the battle in Gaza.
“Because the trade noticed from the struggle in Ukraine, there was an preliminary short-term influence on demand for journey however we noticed robust restoration by the tip of final 12 months,” Gayward added.
Cairo metropolis breaks function alternatives to go to Giza’s well-known Pyramids (Credit score: iStock)
Marson, in the meantime, mentioned the inclusion of meet and greet transfers as customary – normally included solely in metropolis break packages – had been warmly welcomed by all travellers.
Trying forward, each Gayward and Marson mentioned easyJet and easyJet holidays would proceed to overview “the proper alternatives to offer the routes, locations and inns that our prospects need, the place they need them”.
